The Online MBA Explosion
Maria |
August 30, 2022

With COVID intensifying the viability of b-schools transitioning to online teaching, the recent announcement of Wharton’s online EMBA program launch is the most dramatic example to date of a major MBA program wading ever deeper into the online degree pool. 

In this episode of Business Casual, our hosts will answer some of these questionst:

  1. Why are established schools increasingly jumping to offer online degrees?
  1. What are the downsides to doing an online MBA program?
  1. Does the launch of an online MBA option dilute the school’s brand, or is it in fact going to make the network stronger?
  1. Why might US employers be getting a little bit colder — while global recruiters seem to be more receptive —  to hiring online MBAs?

Episode Transcript

[00:00:07.390] – John

Welcome to Business Casual. The weekly podcast of Poets and Quants. I’m John Byrne, the editor of PNQ, and with me today, as always, are my splendid co hosts, Caroline Diarte Edwards and Maria Wich Vila. Maria of course is the founder of Applicant Lab. Caroline is co founder of Fortune Admissions, the former director of admissions at INSEAD. We want to talk today about the explosion in online learning in business education. It seems we can’t even keep these online MBA stories off our home these days. Two weeks ago, there was a really big news that Wharton was launching a new cohort of executive MBAs that would largely be online at a price tag of $215,000. The same cost as its traditional in person executive MBAs in Philadelphia and San Francisco. But that’s not all. Just the other day, Georgetown announced that it’s part time MBA program in Washington DC. Was going online. The week before that, Northeastern University in Boston announced that it was unveiling a brand new online MBA. They had been in the market since 2006. And we’re one of the early pioneers. They’re slashing the price of their online MBA by $40,000 to they’re introducing a lot of experiential learning.

 

[00:01:38.250] – John

In fact, one fifth of the program will be experiential. You have this fall the first part time cohorts at both Berkeley and NYU Stern that are going online. And it’s just everywhere you look there is the introduction of online learning. Even Kellogg has made announcements that in their part time program there is going to be a bunch of online components. The same is true of UVA Garden, which just enrolled its first part time MBA program in Washington DC metro area. Many of the components of that program will be via the Internet. So my question is, what’s going on here? Why are schools. So in a rush to jump in this into the online learning mode. Maria, you have thoughts?

 

[00:02:30.770] – Maria

Yeah, absolutely. I think that a lot of these schools have been thinking about doing online education, that we’ve seen them dipping their toe in it for many years. And I think what happened, as we’ve discussed before here on this very podcast, is that COVID just accelerated the feasibility of all of this things that may have been kind of pipe dreams or brainstorms or maybe one day we’ll do an online program. COVID forced these schools to go online and to start providing courses in a sort of virtual format. And I think once they realize that they could do it, I mean, obviously there are downsides. You’re not going to get that same interpersonal connection with the other people. But once they realize that they could give some strong semblance of the MBA experience online, I think that really helped accelerate the development of these programs. And I think it’s an interesting pros and cons list for them. Right. I think the pros are obviously that now people all over the world can access these executive programs. Before, obviously, if you were living in the Middle East or Asia or Europe, if you had to travel to Philadelphia or San Francisco once a month, once a week, whatever the cadence is, it’s really hard to do.

 

[00:03:47.360] – Maria

And so now this will allow people to get that education wherever they are in the world. Now, the downside, I think, is that the relationships that you forge will not be as strong. And also I wonder if at a certain point it does start to dilute the brand name, right. Because these executive programs are a little bit more pay to play. I’m not saying that they don’t have standards, but it is a lot easier for someone with they look more at your professional accomplishments. Right. And so academically, we’re not sure how those folks compare. So I would hope that they are on par as the sort of person who would have gotten into Wharton full time had they applied 15 years ago. But yeah, now there’s going to be a lot more Wharton MBAs out there. And so is that going to in some way dilute things or is it in fact going to make the network stronger? So there are a lot of things that we could talk about.

 

[00:04:38.230] – John

Yeah. Caroline, your take.

 

[00:04:40.220] – Caroline

Yes, I agree that the pandemic accelerated this and some schools had already been moving in this direction. And I think what happened when everything went online so suddenly in the spring of 2020 is that schools suddenly have to get to grips with it at a much more fundamental level, how to deliver all of their teaching online. Right. And also a lot of professors who until then had been quite resistant to embracing new ways of teaching and new technology were forced to do so. They didn’t really have a choice. And so I think that this has created the opportunity for schools to deliver more of their teaching online and engage, get more of their professors involved and therefore deliver more courses than they might otherwise have been able to do at this stage in that evolution. So I think it makes a lot of sense. And as Maria said, the difficulty if you’re delivering an EMBA program or a part time program, is that the geographical reach for that program can be quite limited. Right. And schools like to have people from a lot of different geographies because they bring diversity to the classroom and may well be from different sectors and industries and roles and so on.

 

[00:06:03.380] – Caroline

So it’s wonderful to have people from a broad geography in the classroom, but it’s very difficult for people to be traveling regularly right, if it’s long haul. So the online format makes it much more feasible for people to engage from across the world. And I think it’s a nice mix to have some online and then some on campus. And I’m sure when they deliver those on campus modules, they will be very well aware of the issue that Maria mentioned. They really have to work very hard during those times to build the relationships because there is a big risk that you won’t build the same quality relationship that you would if you were sitting alongside someone in the classroom and working together in a team physically 100% of the program. So I would imagine that when they are on campus or when they do bring the cohort together, they will be very focused on the relationship building elements, the networking building that cohesion between the students.

 

[00:07:11.810] – John

Yeah, really true. I think this explosion in online education does raise a number of interesting issues and challenges. For one thing, one online program is not equal to another. There are blended versions of these. Some offer in resident sessions, some don’t. Some have weekly live internet classes. Some are completely asynchronous, meaning that you’re only watching videos and engaging with your classmates on your own zoom sessions or on discussion boards with no real contact involving a live faculty member. So oftentimes we just talk about online MBA. But in fact, one program can differ greatly from another. Some programs, I would say most programs, offer no career support or development resources for professionals at all. The more expensive ones do. But even there’s somewhat limiting because of the nature of the virtual world. And then there’s the issue of price prices all over the place. You have the disruptively priced players like the University of Illinois, the Gee School of Business and Boston University Quest Ram School of Business. Both have online MBA programs that are very successful and are priced at under $25,000. And then you have schools that are going for the big bucks, like Wharton.

 

[00:08:38.090] – John

The Wharton I think move is a really interesting gamble. Obviously, Dean Erica James, who’s been in that job for two years, is anticipating that Wharton’s incredible reputation and the quality of its traditional EMBA programs. And the quality is fantastic. It’s a very rigorous program, probably one of the most rigorous EMBA programs in the world. She’s betting that she can leverage that brand and that image and get an equivalent amount of money for an online version of the program. You’ll probably find enough takers to make it viable, I would think. But in the beginning when people started thinking about online learning, they thought technology would allow higher education to become more affordable and more accessible. And in some cases it has. But in many cases, at least with elite brands that are leveraging those reputations, it has not. There are many premium priced online degrees out there, I would say even shockingly so, given the things that you sacrifice in online education that have been mentioned by both Caroline and Maria. It’s kind of astounding that to think that someone would pay, let’s face it, a quarter of a million dollars to Wharton for an online MBA.

 

[00:10:00.650] – John

And I’m saying it’s a quarter of a million, even though the price tag is 214 $800. Because once you borrow some money and pay the interest on it. And once you have to pay for your travel to the in residence sessions, you’re easily at 250 or above. I mean, isn’t that an exorbitant price to pay for an online degree?

 

[00:10:21.650] – Maria

Maria well, the way how you phrase the question, John, makes me think that you want me to say yes. No, I want torches. I mean, it’s an exorbitant amount to pay. But first of all, supply and demand, baby. Economics 101, right? Like, if people are willing to pay a quarter of a million dollars to get an online Wharton degree, then God bless them. God bless Wharton, god bless the people doing it. That’s the free market at work.

 

[00:10:52.070] – Caroline

Great.

 

[00:10:54.770] – Maria

The two greatest things, aside from the raw educational content is, for example, that these programs can provide is, for example, access to the alumni network. And I also think if I were in charge of one of these online MBA programs. I would actually invest in bolstering the career services because if you can start getting some real career wins from people. Someone who’s like. Yeah. I just did this online MBA at Wharton. And before this I was like a mid manager in my CPG company in Dubai and I just got a great job in London and I doubled my salary. Those sorts of wins will immediately I mean. That’s going to ratchet up the demand. I think. Considerably. So if they start creating it as a truly viable alternative to the full time MBA in terms of some career outcomes, yeah, it’ll be harder. Yeah, it’s going to take more work, but boy, oh, boy, I think demand would really skyrocket.

 

[00:11:48.230] – John

Yeah, I think you’re right. Now, Caroline, do you think generally online MBA programs are not good programs if you want to pivot in your career, that they’re better if in fact, you want to try to accelerate career where you already are employed?

 

[00:12:03.470] – Caroline

Well, traditionally, executive MBA programs, the ones that are more likely to be shifting online, I think have been targeted at people who are looking at career acceleration. And I would imagine that a lot of the people who are signing up for the part time programs. For the modular programs. And also for the online programs. Probably there’s less of overall. There may be less than ambition to make such a dramatic career change as some of the people who are doing the full time programs where they’re often looking to change the industry sector. Change their function. And possibly even change their geography. Right? And so if people are working at the same time as studying, then they’re more likely to be evolving in their careers rather than making a dramatic change. Having said that, all of the part time modular format programs over the past ten to 20 years has seen.

 

[00:13:04.370] – Maria

More.

 

[00:13:04.680] – Caroline

And more of their students looking to actually make a career change. There has been a shift where there is a bigger proportion of those students who are looking to make a career change versus just evolve and accelerate their careers. And so schools have had to respond to that. I think it’s an important thing to look at if you’re signing up for an online program is what career support will get, because in the past, that’s typically been a gripe of EMBA students and part time program students, as you say, but they didn’t have the same access to the fantastic career services support that the full time flagship MBA program students have. And so that is a very important consideration. Having said that, these days, recruiters also switched online with the Pandemic, where they also learned to recruit online in a way that they didn’t before. And so it’s not as essential to be on campus now as it might have been three years ago for recruitment. Right, because a lot of the recruiters are delivering their information sessions online, they’re doing interviews online. It doesn’t all have to be face to face in the same way that it was in the past.

 

[00:14:24.020] – Caroline

And so that lends itself very well to the online programs. And so it may well be the fact that now online students have access to pre opportunities that they might not have been able to apply for, get such easy access to prepandemic.

 

[00:14:41.650] – John

True. And to the extent that more and more work is being done remotely at companies all over the world is another indication that there’s an acceptance of online learning. Now, GMAT recently did a study, and this is one of four stories that address online MBA degrees on our homepage today. Four, okay. And their study showed that global recruiters were warming to online MBA grads while US employers were getting colder. And we asked for academics why that might be so in the US. Part of it, I think, is employers want their employees to get back to work, and so they are becoming less receptive to all the remote work that’s occurring. They have all this empty real estate they don’t want to give people back. And I think to the extent that that remote work helped accelerate their acceptance of online MBAs, the fact is they’re trying to claw back their employees into offices is resulting in a different reaction when it comes to looking at the value of the degree. I think that’s part of it. Why would you think that US employers are actually getting a little bit colder while global recruiters are actually seem to be more receptive to hiring online MBAs? What do you think, Caroline?

 

[00:16:13.350] – Caroline

Well, I definitely agree that it’s a big challenge for employers right now. And I was talking last week with an Instagram classmate who runs the office of one of the big consulting firms in New York. And we were talking about this. That they have been struggling to convince their staff to come into the office to. You know. People have just got into the habit of working remotely and what they’ve seen is that the younger generation haven’t learned as much to the younger consultants because they’ve been working remotely. So that lack of face to face exposure to their colleagues and to their clients has really impacted their learning curve for the younger staff who joined during the pandemic. So I think it is a big concern, and so I could understand that they are concerned about their employees engaging more and more online. But I’m not sure why that would be a difference in the US versus other countries, because I’ve also talked to friends in London who are having the same issues, who are running teams, and it’s exactly the same dynamic. So I’m not sure why there would be such a different US versus internationally.

 

[00:17:30.820] – John

Yeah. This chemical study showed that global recruiters view graduates of online in person business degree programs equally skyrocketed from 34% in 2021% to 60% this year. But in the US. Only 29% of the surveyed employers said that they viewed graduates of online and in person MBA programs equally. That’s the lowest of any world region. It’s down from 33% a year ago, which is really interesting, I think. Now that said, this is all about who fills these surveys out, what the sample size is. But usually GMAT does pretty darn good surveys, and I think it’s probably reflective of the overall recruitment of MBAs, even though I would think there’s a lot of anchoring of traditional programs in there, and recruiters who actually hire from traditional programs. So this is still new to them and they may not be as accepting. I think that any person who wants to use an online MBA at whatever school, whether it’s an elite school offering a program like Michigan, Carnegie Mellon, Indiana, Kelly, or Wharton for that matter, or one of the lesser schools in the second tier, if you want to pivot, you need to actually ask the program, can you do it?

 

[00:19:03.420] – John

What kind of career support will you get? Will there be one coaching? Can you talk to recent alumni who actually were able to transition through a new discipline, a new industry, a new job as a result of getting their online MBA, and then ask them, what do they have to do to make that happen? I think that could be really valuable to you before you take a step. If in fact you want to pivot and if you just want to accelerate your career in your existing industry or even with your own employer, I think it’s an easier gamble to take with an online MBA where you don’t have to quit your job. It’s totally flexible. You can stretch it out depending on your personal and professional responsibilities and burdens, and usually it’s a lot cheaper, which is important to know. Now, in our story on Wharton’s Big Gamble, it’s a commentary. And one of the things that we point out is that you can take every single Harvard Business School online course in their catalog. That would be 19 courses on every business topic imaginable. Pretty compelling things. In fact, everything from design thinking and innovation to sustainable investing.

 

[00:20:24.070] – John

If you took every one of them, it would cost you $33,000 15% of the price tag on the Wharton program. Now, of course, you wouldn’t be getting a degree, you wouldn’t be getting any live Internet classes that Wharton is offering, and you wouldn’t get any in residence sessions, but you would be able to put Harvard Business School’s name on your resume. And Harvard Business School, being in the job that they’re in, actually tell you how to list these credentials on your LinkedIn profile or on your written resume because they know they are resume worthy credentials to have. If you had the choice, Maria, would you take the 19 Harvard Business School online courses, or would you enroll in the Wharton online MBA?

 

[00:21:17.890] – Maria

Well, I don’t think it’s an apples to apples. So the equivalent Harvard also has something called the Advanced Management Program, which I think is like an eight week program. And there are options where executives actually come and live on the campus. They live in dormitories. They’re very nice dormitories. They’re, like, way nicer than the ones for MBA’s unit. But nonetheless, they live in a dormitory. They go to classes, they have case discussions. So that program is one that really does replicate the HBS experience, albeit being much shorter. The other benefit of that program is that I believe that those graduates are able to be in the Harvard Business School alumni database versus those who simply take a class ad hoc here and there. Do not get that. At least they haven’t so far. And if they do, I’ll be kind of annoyed. But, yeah, I would rather do the Wharton thing because it’s a holistic curriculum, and hopefully there will be some sort of element of cohorts as well so that I would see some familiar faces from class to class. So, yeah, I mean, that definitely sounds like a much greater value proposition.

 

[00:22:28.550] – John

Yeah. And you mentioned the Harvard advanced management course. It’s $84,000, which is also a fraction of the 215 that weren’t as charging for its new online MBA. Caroline, you would prefer, I think, as you experienced yourself, just to read it a full time MBA experience. But if you had to do an online program, what would you do?

 

[00:22:56.210] – Caroline

Well, I think perhaps I would wait for you or Show and see how things go with this online Warden program because they’re launching it, so there could be a few teething problems. But I think the question of pricing is very interesting. And I’m sure that some other schools will be quite delighted to see that Walton is charging such a high price for the online program because they’re putting a stake in the stand. And I think other schools may therefore feel more confident to follow their leads. Right until now. As you said. Online programs have been much cheaper and so this is really quite a big change and quite a bold move. I would imagine that because we were discussing it’s quite surprising that the price is so high given that you don’t get the residency or you don’t have some of those elements included. Which you get on the other executive MBA program that they offer. And I wonder if there may be some higher costs involved in the online delivery. So in some cases we’ll find that to deliver effective online teaching, they actually have to have a smaller group, right, besides the group that you can have in a physical classroom.

 

[00:24:16.020] – Caroline

So in a physical classroom, it’s quite feasible to teach a group of 60, 70, 80 plus people and make it a very engaging experience that’s much more difficult to do online. And so schools have learnt that to be more effective, they have to break those groups down, right, to actually be able to enable people to speak and interact and engage. And so there may be some higher costs involved for water in the online format because they might be following that model where they’re sort of breaking people down into smaller groups and therefore it’s much more faculty time in the online program.

 

[00:24:54.870] – John

Yeah, well, the other interesting thing about this Wharton Cohort that will go online is that Wharton is positioning us as a global executive MBA because obviously now via the internet you could reach across borders and offer the program. And they’re expecting a good number of people in that program to be from Europe, Latin America, the Middle East and elsewhere in the world. And that’s sort of an interesting proposition because while the Wharton brand name is very valuable, let’s face it, but it doesn’t travel as well as Harvard, MIT, Stanford and many other higher education brands. So I think that’s another interesting aspect of it. It also increases the cost of the few resident sessions that will occur, the 25% of the program. Because if you are living in the country outside the United States, and now you have to travel to Philadelphia or San Francisco for some of those resident sessions and some of them will be held internationally. But international travel is a lot more expensive and a lot more burdensome than just traveling from one city to another, united States to their traditional programs. Do you think you’re going to be able to track a truly global audience for this online MBA?

 

[00:26:14.850] – Caroline

Caroline I think I’m sure that’s what they’re aiming for, right? And they’re also able to skin the market. As you say, though, there is this global audience that suddenly gets access to this degree that might not otherwise have had the opportunity. And so the incredible expansion of the geographical reach for this type of program means that a lot of people would be interested and therefore they can skim off the people who are willing to pay that very high price tag, but that also will help to support the prestige of the program as well. Right. People look at a price and make an association of quality, right. Whether that’s the right assumption to make or not. When people see a high price tag, they make an assumption that the quality is good. Right. And so I think that that high price tag will help to uphold the brand image of the program that I’m sure that Morton is very concerned about. Right. Because the last thing they want to do is to undermine their brand.

 

[00:27:25.790] – John

Yeah, that’s true. Okay, you do MBAs. I’m going to ask you an MBA question about all this. If you were someone who wanted to get an MBA, and you actually had the choice between a full time program, be it one or two years, or an online MBA program, what would be on the branches of your decision tree?

 

[00:27:46.870] – Maria

Maria I think it’s what I want to get out of the program. So if I, for example, am already an executive running a business or running a family business, or in a very senior position in a multinational, then I think the online format would make more sense. But all in all, I still think in person is the better way to go. Yes.

 

[00:28:11.310] – Caroline

Caroline yeah, I think if you have the flexibility in your lifestyle to be able to take a year or two out of your career and relocate, then I think it’s very difficult to replicate right. That intense experience and the relationships that you build and the whole transformative aspects of the full time MBA program. And so I’m very glad that I had that opportunity. But as Maria said, later in your career, for professional reasons or for family reasons, people don’t necessarily have the ability to just abandon everything and move away and be in a completely different place and not be earning an income for an extended period of time that’s much more difficult later on in life. I think it’s for a different group of people, right? Yeah. It will attract a different cohort at different stage in their career.

 

[00:29:10.950] – John

Very true. So there you have it. I think the good thing about this is options, right? What’s happening here is that business schools are offering people incredible options, incredible differences. It may make the choices more complicated and difficult, but at the same time, you all have to love the fact that you can pick from one of the great brands like Warden and pay the price and get a fully featured online MBA with 25% in person. Or you can go in the University of Illinois and pay $24,000 and get your online MBA and do it with a truly global audience, with weekly Internet live classes. In fact, at Wharton, they’re every other week INSEAD of weekly. So you got a lot of choices, a lot of options, a lot of differences. And I think that basically what’s happening here is we’re seeing the market segment in a way that’s very valuable to the applicant students and to business schools themselves. It’s like they’re actually listening to what the marketing professors in their schools are saying for once. Okay, this is John Byrne with Poets and Quants. Thanks for listening.

 

The Economist Dis on MBAs: Is the Degree Still Worth It?
The Online MBA Explosion
Maria |
August 30, 2022

[00:00:00] John Byrne: Well hello everyone, this is John Byrne with Poets and Quants, welcome to Business Casual, our weekly podcast with my co-hosts Maria Wich-Vila and Caroline Diarte Edwards. Today we have a special guest, Heidi Hillis from Fortuna Admissions. She is based in Australia, is a senior expert coach for Fortuna, and has three degrees, all from Stanford, a BA in English literature, that’s my degree, an MA in Russian studies, and an MBA from the Graduate School of Business. And we have Heidi here to discuss some really fascinating research. Here’s what Fortuna did. They dug into the last Two class profiles of the Stanford Graduate School of Business.

That’s the class of ‘23 and the class of ‘24. They looked up all these folks on LinkedIn to identify a little bit more about their backgrounds, including their former employers and their places of undergraduate education to come up with an incredible analysis. Heidi, welcome.

[00:00:46] Heidi Hillis: Thank you. I’m glad to be here.

[00:00:48] John Byrne: Heidi, what is, what are the big takeaways from your deep dive discovery?

[00:00:54] Heidi Hillis: It’s hard to know even where to start. I think there’s a quite a few interesting kind of trends that we’ve seen that have taken place over the years. We were mentioning before the call that traditionally there hadn’t been, 10 years ago, if you’d looked, you wouldn’t have seen so many tech companies represented, but now there’s a big presence of tech companies who are feeding a lot of these MBA programs in Stanford in particular.

I think that the thing that was really interesting was, looking, not just at where the companies that were feeding the students, the applicants to Stanford. When they were working there, when they were applying, but actually the paths that they took prior to their current job.

So how many people were working, if you look at McKinsey, for example, or Bain and BCG, those are obviously companies that feed a lot of applicants to the program, but we found 20%, which seemed to be normal of, the class came from consulting, but if you actually look into the numbers in their background, You would see that actually 37 percent of these two classes had worked at McKinsey sometime prior, or actually in consulting, so it was, it’s The kind of the patterns that are behind, what you would normally see in terms of what Stanford tells us.

So you get a sense of the paths that people have taken. And so that’s something that was really interesting to see.

[00:02:16] John Byrne: Absolutely. And of course, this is this analysis goes so far beyond what any applicant would learn by simply looking at the class profile that the school up because, this level of detail is never available to people.

[00:02:33] Heidi Hillis: No, and yeah, for example, you could see that, Stanford will say that they have around, each year around 50 percent of applicants are international, which is a great statistic and gives you lots of hope if you are an international student. But when you dig into the numbers, you actually understand that.

75 percent of the people who get into Stanford actually went to a U. S. University. So even if you’re international, it does have does seem to have kind of an advantage of having been educated in the U. S. That seems to be something that they look for. However, I think. The concentration of universities in the U.

S. that are feeding to Stanford is something also that, if you’re looking at it, you might find a little bit dis, disconcerting. There’s a few programs that are really, obviously the top. Programs as you would expect places like Harvard, Stanford, Yale, the Ivies but if you look at the international universities very diverse from all over the world, really lots of people from different places, which is also really interesting.

[00:03:38] John Byrne: Yeah I tell you, one of the things that struck me in the data is how consistent it is. 10 years ago, we did the same exercise at Stanford and a bunch of other. Schools from Harvard and Dartmouth and Columbia and talk and a few others and back 10 years ago, we found that 25. 2 percent of the class of 2013 were from Ivy League colleges.

And the Ivy League 8 schools, not including Stanford. And if you included Stanford, it would have been 32. 6%. So now, let’s move forward to your data. And in 23, 30. 7 percent went to Ivy League schools, even above the 25. 2. And in 24, 27. 9 percent went to Ivy League schools. So it looks like Stanford has gotten even a little bit more elitist than it was.

Yeah,

[00:04:41] Heidi Hillis: It’s, it is it’s what the data says, right? Obviously, this is a sample. We have 80 percent of the two classes. So we don’t know where those other people went. And that might skew the data a little bit in another direction. But it is, if you look at there’s 15 schools, that include the Ivy’s and then you have UC Berkeley and obviously Stanford that really are contributing, 49 percent of the class of 23, 47. 3 percent of the class of 24. So that is a pretty heavy concentration and But, if you actually look into the data, you see a lot of people also, each of these is actually an individual story.

You see a lot of people who come from other schools as well. So it’s not like you have to give up hope if you come from a different school. I see a lot of individual stories that, from the whole range of U. S. schools that really are feeding into Stanford. So I think what the data doesn’t also tell you, unfortunately, is how many of these Of people from these backgrounds are actually applying.

So

[00:05:39] John Byrne: good point.

[00:05:40] Heidi Hillis: It’s it’s hard to know. And sometimes I think people this is. A path that a lot of people who go to these schools plan to take from the very beginning. So I would see, it would be interesting to know that I don’t know that we will ever find that out. But, um, that’s something to keep in mind as well.

[00:05:56] John Byrne: Yeah. And that’s a fair point. Because how reflective are these results of the applicant pool reflective of an elitist attitude probably a combination of if I had to guess, but, it is what it is, and these institutions obviously are great filters, so you come from McKinsey, Bain, BCG, and you go to Harvard or Stanford or Penn, and you pass through a fine filter, and it makes you less of a admissions risk than if you went to, frankly, the University of Kentucky and worked for a company that no one knows of.

That’s just the reality of elite MBA admissions, right?

[00:06:40] Heidi Hillis: Yeah. And so you will see that the people who are not going, you’ll see a lot of the people who you would, the profiles that you would expect, the Harvard undergrad that then goes to Goldman that then was working at a PE firm.

That’s a really typical profile that you’ll see. But you’ll also see some really, unique and interesting ones, which I think, Okay. Helps you understand that if you don’t have that path, you also have a real chance at these schools, and maybe even more of a chance, again, not knowing, how many of those Goldman P.

E. Harvard grads are applying. So I’m thinking of the guy that I saw who he went to UPenn undergrad, studied engineering, started out a kind of pretty typical path working in private equity, but then made a big pivot to work for go to Poland where he was working in a real estate investment firm and the head coach of the Polish lacrosse team.

So you have really interesting profiles like that, that you can see that. aren’t necessarily taking that typical path. And sometimes that really does help you stand out.

[00:07:42] John Byrne: True. Maria, what surprised you most about the data?

[00:07:48] Maria Wich-Vila: Wow. I think we already covered, the, one of the biggest ones was the number, the percentage of people who would had some sort of either their undergraduate or graduate education within the United States.

Intuitively, I had felt that was true. And sometimes when I try to, give some honest, tough love to applicants from certain countries, and they’ll say, oh, but Maria, I think you’re being a little too pessimistic. After all, X percent of the applicants at these schools are international, and Y percent are from a certain geography internationally.

I’ll say yes, but that doesn’t mean that they’re all Solely from that area. A lot of them are, do have significant international educational experiences. I think another, speaking of the international piece the percentage of people who had significant international work experience as well was something else that really jumped out at me.

Because it would signal to me that Stanford really does value this global perspective both within probably its domestic applicants and also its international applicants. So I thought that was also a really interesting piece of data that jumped out at me.

[00:08:52] John Byrne: Now remind me what percentage was that?

[00:08:56] Heidi Hillis: People who are international

[00:08:58] John Byrne: who have had international work experience.

[00:09:01] Heidi Hillis: I think it was 30%.

[00:09:02] Caroline Diarte Edwards: Yeah. Yeah. Yeah, it’s pretty

[00:09:04] John Byrne: impressive.

[00:09:04] Caroline Diarte Edwards: 30%, which I was thrilled to see. As well as coming from in Seattle and Europe. Obviously the international schools put a heavy emphasis on international experience and I hadn’t fully appreciated that. A school like Stanford would also.

really value that to the same extent. And it’s great to see that candidates are making the effort to get outside of the U. S. and get international experience because I think you gain so much from that exposure. And you bring more to the classroom if you’ve got that experience. I know that both Maria and Heidi.

I’ve worked outside of the home countries as well. Pre MBA and I think that you just have so much more to contribute to the whole experience. And it was great to see that 30%.

[00:09:50] John Byrne: What else struck you, Caroline?

[00:09:53] Caroline Diarte Edwards: We talked about the concentration of academic institutions, and I was also surprised about the concentration in employers.

So while there is a very long list of employers where the students have worked pre MBA when you dig into the career paths that they’ve taken there is some interesting concentration. Heidi had noted that the reports that There are 26 companies that account for nearly one third of the class in terms of where they were working right before Stanford.

But when you look at their whole career history, those same 26 companies represent over 60 percent of the class. So that is, yeah, that’s quite extraordinary that so many of the class have experience of working at quite a short list of companies.

[00:10:46] Heidi Hillis: I think that’s reflective of, if you really think about it, you have a lot of these companies.

You’re talking about the Goldmans and the Morgan Stanley and McKinsey that have really large programs that recruit out of undergrad that are really training grounds for. A lot of people that then on to do, work in industry or go on to work for in finance in particular, a lot of people starting out at some of these bulge bracket banks and then going into.

Private equity or smaller firms. So the diversity within finance in terms of where they were working prior to MBA is quite large compared to consulting because there just aren’t as many consulting firms, but a lot of people in financing, a lot of different firms, but they, a lot of them really do start out in these training programs, these analyst programs that are so big and popular.

[00:11:34] John Byrne: Yeah, true. And looking back, I did this exercise as well. The feeder companies to Stanford 10 years ago in the class of 2023, 22. 8 percent from McKinsey, Bain, BCG, and your data, 22. 5 percent work there. Incredible consistency over a 10 year period. When you look at the top six employers 10 years ago, they were McKinsey, BCG, Bain, Goldman, Morgan Stanley, and JP.

Morgan Chase. They accounted alone for 34 percent of all the students in the class of 20, 2013 at Stanford. In your data for 23 and 24 they account for 29. 8%, just a few percentage points less. So remarkable consistency. And I think you’re right, Heidi, this is a function of the fact that these firms bring in a lot of people who are analysts and actually expect them after 3 to 5 years to go to a top MBA school.

So there’s a good number of them in the applicant pool to choose from and let’s face it, they’re terrific candidates.

[00:12:46] Heidi Hillis: Yeah. I think another pool of really terrific candidates that you see, and I don’t know what the 2013 data was saying, but is the US military, which is really, I think, again, something that I felt having worked with lots of military candidates myself, understand that, Yeah, intuitively, I would have expected, but to see it in the data is actually really interesting.

You just see Stanford in particular, I think, is really looking for leadership potential, and it’s so hard to show that as an analyst, as a consultant, but as in the military, these people have such incredible leadership experience that it really helps them to stand out.

[00:13:23] John Byrne: Yeah. And let’s tell people what the data shows.

How many out of us military academies,

[00:13:28] Heidi Hillis: In all in total, we had, 20 over the two years. So that’s in the two classes that we found. So that’s, a pretty large number. And they come from all the different academies, right? So you’ll find them from different, not academies, in the army, navy and the marines.

So you’ll see that. And you also see quite a few, in the data we’ll, we see a lot from the Israeli military as well, but that’s actually a little bit difficult to because every Israeli does go into the military. So it’s they have that in their background. Any Israeli candidate would have Israeli military background as well, but again, that’s.

Place that people can really highlight their leadership. So you had eight people from who had been, who were Israeli and obviously had military experience where they were able to demonstrate significant impact and leadership prior to MBA.

[00:14:18] John Byrne: Yeah. In fact, 10 years ago, roughly 2%. of the class went to either West Point or the U.

S. Naval Academy. Good number of people actually from the military. Maria, any other observations?

[00:14:34] Maria Wich-Vila: Yeah, I was also surprised at the fact that within those top employers And when we look at the tech companies, it was Google and Facebook and Meta with a pretty large showing. Google was actually the fourth largest employer after the MBBs and, but then, I was expecting there to be an equal distribution amongst those famous large cap technology companies.

So I, I would have expected even representation amongst Google, Meta, Microsoft, Apple, Nvidia, Amazon, et cetera. And yet. Apple and Amazon only had one or two people each versus Google at 25. So I thought that was really fascinating and it makes me wonder if perhaps it’s a function of maybe Google and Meta might give their younger talent more opportunities to lead impactful projects, perhaps.

I’m just guessing here, but maybe Apple and Amazon perhaps are more hierarchical. And maybe don’t give their younger talent so many opportunities, but I was really surprised by that. I would have expected a much more even distribution amongst the those famous those famous tech companies.

[00:15:40] John Byrne: Yeah. You’re right. And I crunched the numbers on the percentages and Google took three and a half percent of the two classes and that’s better than Goldman, Morgan Stanley, JP Morgan Chase. Facebook had 2. 7 percent and Microsoft at 1. 5, and I was shocked at Amazon because, Amazon is widely known as the largest single recruiter of MBAs in the past five years.

At one point, they were recruiting a thousand MBAs a year, but in, in one sense, maybe Amazon quite doesn’t really have the prestige. For Stanford MBAs who might rather work elsewhere, I think that might be is, you look at the employment reports at a lot of the other schools and Amazon is number one at a number of schools and very low percentage of people from Amazon going to Stanford.

We don’t know, of course, how many. Leaving Stanford and going back to Amazon, but it can’t be that many.

[00:16:41] Heidi Hillis: I wonder if there’s something about just a proximity effect here. You have the plate, like the meta and Google just being so close to Stanford, maybe it just, attracts more people applying because they.

They’re almost on campus and maybe, just being Amazon all over the world and different places could be not attracting as many. I don’t know.

[00:17:03] John Byrne: Yeah, true. The other thing, the analysis shows, and this is what you also gather from the more public class profile is really the remarkable diversity of talent that a school like Stanford can attract year after year.

It is, it blows you away, really. The quality and the diversity of people despite the concentration of undergraduate degree holders or company employers, it’s it’s really mind boggling, isn’t it?

[00:17:33] Heidi Hillis: Yeah, they come from everywhere and really interesting paths and even the people I think that, have those kind of typical paths, you see a lot of diversity within them as well.

So I think, even if you’re coming from a Goldman or a McKinsey having lived in another country or gone to done a fellowship abroad or running a non profit on the side. These things are actually what helped them to stand out. But you do see some really interesting, I think, profiles, too, of people who’ve just done, you get a sense of what it would be like to be in the Stanford classroom.

People from really unique and different backgrounds. People who come from all different countries and lawyers, doctors people who have run, nonprofits in developing countries people running large programs for places like Heineken or Amazon too. But, it’s a real diversity of backgrounds.

[00:18:27] John Byrne: Now, Heidi, I wonder if one is an applicant. Is this discouraging to read and here’s why if I’m not from Harvard, Stanford, Penn, Columbia, Brown, Cornell, Dartmouth, and if I didn’t work for McKinsey, Bain, BCG, Goldman, Google am I at a disadvantage and should I even try? Some people look at the data and come away with that conclusion.

[00:18:52] Heidi Hillis: I think it’s a reality check for a lot of people. I think it’s just, it’s really, it just helps people understand, what it, the difficulty of this, why it’s so competitive, but I think that there is, again, behind the kind of the percentages, you do look at these individual profiles and I would get, I would actually take a lot of hope from it if I were looking, as an applicant, because especially if you are.

Maybe a little bit more of a big fish or small fish in a bigger pond or big fish in a smaller pond you go to Rice or you go to Purdue or, and you do really well, those are the people who, they’re definitely looking for that diversity of background as well as the international.

I think that’s really neat. think that, instead of looking at the data and saying, why not, why I shouldn’t even apply, it’s why not me look at these other profiles of people who have taken really unique paths that that do get in. So I think it is actually a Kind of a mix of both, it is a reality check for a lot of people, but it’s actually, there is so much diversity in the data as well.

I think also one thing that we haven’t really covered is about is just the prevalence of social impact in, that’s really taken hold of the class. I don’t, again, going back to your 2013 analysis, I’m not sure how easy it was to tell that, but a lot of you can see reflected in the both the types of organizations people are working for, but also their titles and the kinds of work that they’re doing that that there’s a huge 40 percent of the class of the two classes had some kind of social impact in their background.

Whether that’s, running their own nonprofit on the side or volunteering or. Running trans transformational kind of programs within companies that are, either in finance or consulting or in industry. That’s a big trend. I think that people can take heart from as well.

So if you’re working if you feel like you’re in an organization where you’re not getting the leadership that you. can use to highlight your potential for Stanford, that’s definitely a place you can go is working for in volunteer capacity for a non profit or on the board of a of some kind of foundation.

Those are the kinds of places that you can highlight your potential

[00:21:00] John Byrne: true. And I know we have a overrepresented part of every applicant pool at an elite business school are software engineers from India. And I wonder in your analysis, how many of them did you find from like the IITs?

[00:21:18] Heidi Hillis: That’s a good question. The IITs, it was again, it was one of these you have about 50 percent of classes internet, so 25 percent of the class. was educated outside of the US. The IITs are going to be up there. Let’s see from India, 2. 1 percent of the class came from India. So probably, I don’t know offhand exactly how many of those were IITs, but

[00:21:43] John Byrne: I’ve had a lot of them.

[00:21:45] Heidi Hillis: Yeah, probably a lot of them. Although I think, that’s the other thing is that people who come, to work with me from India, they feel like if they haven’t gone to IIT, then that’s going to be a disadvantage. But I think, you’ll find that there are, there’s representation of other universities as well.

Definitely.

[00:22:00] Caroline Diarte Edwards: Yeah, I was just looking at the list of undergrad institutions. And for example, you’ve got Osmania University from Hyderabad. So it is not, it’s not all IIT. Okay.

[00:22:12] John Byrne: Yeah, exactly. And Caroline, 1 of the things about the institutions that are really represented here and that I don’t really see unless I missed it.

I didn’t see a Cambridge or an Oxford. Two of the best five universities in the world. And I wonder if that’s just a function of fewer people in the applicant pool or what? What do you think that could be about?

[00:22:36] Caroline Diarte Edwards: I had a look through the uk Institutions and you have got cambridge in there.

I think I also noticed. Bristol university there are a few different universities. So i’m aston university, which is not it’s not on a par with Oxford or Cambridge. So I think that speaks to the point that Heidi made that you don’t have to have been to an elite school to get into Stanford.

Aston is a good solid university, nothing wrong with Aston, but it’s not it’s not one of the top UK universities. So there’s definitely some interesting variety in the educational backgrounds of the students going to Stanford. And

[00:23:16] John Byrne: then, yeah, it is if you’re a big fish in a small pond, like Afton, you’ll you could still stand out in the pool.

[00:23:26] Heidi Hillis: Absolutely. There’s a lot of really interesting background, you have look hard on blue and you have Miami University and some really smaller universities abroad. I think. Again, it’s really, if you look at that, it does give you hope because it’s really what you do afterwards and if you, obviously, if you come from one of these schools, you probably want to be in the top, 5 percent of the graduating class, you want to show that you have the GPA that can support an academic background that they feel comfortable that you’ll be able to compete academically, but, and maybe that’s what you’re Offset by the, the GMA or the scores, you don’t know, we don’t have those on here.

But, um, the path post university really becomes much more important in those cases. What you’ve done since then where you’ve, how you’ve risen from starting at a entry level position to, running a division or heading a country group or something like that.

[00:24:21] John Byrne: And as far as Cordon Bleu goes, every good business program needs a Cordon Bleu, for God’s sake, right?

You want to eat well at those NBA parties, don’t you?

[00:24:32] Heidi Hillis: Absolutely.

[00:24:35] John Byrne: Maria, I’m sure that was true at Harvard.

[00:24:38] Maria Wich-Vila: I wasn’t the one doing the cooking but I certainly, I was certainly a member of the wine and cuisine society where I happily participated in the eating and consuming a part of that.

But to, to the point that we were just recently talking about. regarding being a big fish in a small pond. Not only have I seen it personally with applicants that I’ve worked with who did not attend these elite universities, but even many years ago, I attended a, an admissions conference where Kirsten Moss, who was the former head of admissions at Stanford, she actually told stories about how they’ve accepted people who even attended community college.

But within the context of that community college, they had really moved mountains. And she said that one of the things that they look for is, Within the context and the opportunities that you’ve been given, how much impact have you had? So maybe you don’t have an opportunity to go to Yale or MIT or IIT for your undergraduate, but whatever opportunity you have been given, have you grabbed that opportunity and really made the most of it and really driven change?

So she specifically called out, I believe, I believe there were two students that year at the GSB who had both started their educations, their higher educations at community college. Anything is possible. It really is about finding the people who, wherever they go, they jump in and make an impact.

[00:25:55] Heidi Hillis: Yeah, I think that to that point, I think it can almost be a more difficult if you’ve gone to Harvard and then worked at one of these, gone on one of these paths because we know that there’s, that’s an overrepresented pool in the applicant pool to stand out among those to have had that, that pedigree sometimes can be a disadvantage, right?

If you haven’t done as much as you should have with that, or if you started at that high level to show that level of progress over the course of your career is actually a little bit more difficult. Okay. And coming from a community college and rising to, a country level manager in some places is actually puts you at a significant advantage, I would say.

[00:26:31] Maria Wich-Vila: Because it’s hard for those people, it’s hard for those people to stand out, but also I think some of them go on autopilot, right? I think some people are on this kind of achievement, elite achievement treadmill, where they’re not even really thinking about what do I want to do with my life?

They’re always reaching for whatever that next, what’s the best college to go to? It’s Harvard Princeton. Yeah. Okay. Now that I’m here, what’s the best employer to work for? It’s McKinsey, Bain, BCG and without actually perhaps stopping to think about what is my passion? What impact do I want to make in the world?

And so I feel sometimes those autopilot candidates, I feel a little bit bad for them because they’re doing everything quote unquote and yet sometimes when you speak with them, that passion just isn’t there. And I do think that may ultimately harm them in the very, very elite business school.

Admissions because business schools want people who are passionate because at the end of the day, in order to do hard things, you’re going to need passion at some point to get you through those low periods. And so I think that’s something business schools look for. And I do think that sometimes these.

These kind of autopilot candidates might sometimes be at a disadvantage.

[00:27:29] Heidi Hillis: Yeah, I think that, to that point look in the data, when you look at it, you see so many people who’ve gone to McKinsey, Bain, Weasley, or Goldman, but then there’s a, you see a lot of success for people who’ve actually pivoted.

So those pivots that are post The second or third job really do show you that, if you’re if you get a candidate who’s coming from, still at McKinsey, okay, that’s fine. They have to be the top 5 percent of McKinsey, like they have to be going to get so many McKinsey applicants that the only the, you can look at the data in a couple ways.

One is, oh, my God, they took 12 people from McKinsey and the others. Oh, my God, they only took 12 people from McKinsey, right? That’s So if you want to be one of those 12, you have to be the top 12 in the world, right? Whereas if you’ve gone to McKinsey and then done an externship at a health care startup and then moved on to be a product manager at for health at Google, that kind of a path is definitely showing a little bit more, maybe risk taking, maybe ability to follow your passions.

So I think that. When I see candidates who come to me, for example, and they’re like, not thinking about applying now, but maybe in a year or two, I say, look for an externship, maybe think about pivoting out of one of these places and looking for some operational experience.

And because you see in the data that works.

[00:28:42] Maria Wich-Vila: And they’re doing themselves a service not only in terms of enhancing their admissions chances, but even just in terms of determining, what do I want to do with my career? If I do eventually want to go into industry, what functional role do I want to have?

What industry do I want to work in? So it’s, it actually benefits them in the long term to do that as well, even if they don’t go to business school. I think those secondments and externships and second job, post consulting jobs are extremely valuable. Totally agree with you.

[00:29:06] Caroline Diarte Edwards: And I’m sure they also bring more to the classroom as well.

I would think that’s also why Stanford is selecting some of those candidates, because not only have they worked at McKinsey, but they’ve also led a non profit in Africa or worked in private equity or whatever it is. So they have much more breadth that they can bring to the classroom. And I think that It’s seen as a very valuable contribution

[00:29:29] John Byrne: in Heidi.

Did you see that? The majority of the candidates to examined actually did work in more than one place, right?

[00:29:37] Heidi Hillis: Yes, most of them did. There were very few that, you see working at one place. And I would say that those are people that would have really risen through the ranks.

Someone who’s worked at Walmart and become, started in, I don’t know, in one state, but then to become a regional manager and things like that really are going to onto a global role. The people who have stayed at one place really have shown significant career progression within that.

And then the other people I think you do see a lot of movement. The big. The most typical would be from investment banking to private equity and then you do find in finance, there’s a little bit less kind of movement into other industries. You see a lot of people staying within finance, but within finance.

Yeah. Yeah. The other industries, especially consulting or other, tech, people are really moving into other places and it’s becoming, it is a little bit difficult. We have these categories that we’ve talked about, for example, healthcare, but it’s hard to categorize some of these companies.

Are they healthcare? Are they tech? There’s a lot of overlap. And so everything’s a little bit of tech in something nowadays. So whether it’s finance and fintech or education and ed tech or health care and health tech, these are all merging and combining. It’s hard to categorize them.

[00:30:53] John Byrne: So looking at the data here I wonder if you’ve seen your old classmates in the sense that these new people are very much like the people you went to school with at Stanford. I

[00:31:05] Heidi Hillis: put this out and it’s really interesting to a lot of my classmates downloaded the report and read it. And a lot of them came back and said, oh, boy, I would never get in now.

It’s these people are super impressive. I think that you see a lot of. It’s just become more and more competitive. And I think that with more information and more people every year applying, it is becoming really difficult. I think that you do see a lot of, I am encouraged by the diversity part of it that you see still Stanford.

I feel like they do take risks on some really interesting profiles and candidates that maybe some other schools are less likely to do. And so that’s what does give me. A lot of hope when I get some kind of really nontraditional candidate who wants to, their dream school is Stanford. I feel like, I say all the time, there’s a 6 percent chance.

You’re going to get in, but there’s 100 percent chance. You won’t get in if you don’t apply. So you’ve got to, you got to give it a go. And that’s, the attitude that we take to it.

[00:32:04] John Byrne: Indeed. So for all of you out there read Heidi’s article on our site, it’s called who gets in and why exclusive research.

Into Stanford GSB and I’ll tell you one conclusion I have about this is that, man, if you really want to get into Stanford, you need a Sherpa, and and Heidi would be a great Sherpa for you because the, just the profiles of these folks, where they’ve been, what they’ve done, what they’ve accomplished in their early lives is so remarkable that To compete against, in this pool for a spot in the class you need every possible advantage you can get.

And and having an expert guide you through this trip probably would be a really big advantage. So Heidi, thank you for sharing your insights with us and the research, the very cool research.

[00:33:01] Heidi Hillis: Thank you

[00:33:03] John Byrne: and for all of you out there. Good luck. And if you want to go to Stanford, you got to check out this report.

Okay. It will inspire you to up your game, even if you are from Harvard, Stanford, Wharton, or wherever McKinsey, Bain, BCG, Goldman, Google, you want to look at this report and you want to really think about. What it will really take to get in. I think it will inspire you, motivate you to really put your best foot forward.

Thanks for listening. This is John Byrne with Poets& Quants.

Maria

New around here? I’m an HBS graduate and a proud member (and former Board Member) of AIGAC. I considered opening a high-end boutique admissions consulting firm, but I wanted to make high-quality admissions advice accessible to all, so I “scaled myself” by creating ApplicantLab. ApplicantLab provides the SAME advice as high-end consultants at a much more affordable price. Read our rave reviews on GMATClub, and check out our free trial (no credit card required) today!