Sustainability- Not Another Fad At B-Schools
Maria |
February 14, 2024

In this episode of Business Casual, John and Caroline, along with guest Charlene Zietzma from the University of Michigan, tackle the vital topic of sustainability in business education. They discuss the role of business schools in spearheading sustainable innovations and touch upon an upcoming sustainability-focused event. Charlene provides insights into the early adoption of sustainability at the Erb Institute and its long-term impact on education and the business community.

The conversation covers the increasing demand for sustainability skills in the job market, the innovative teaching approaches at Michigan Ross, and the growing consensus on the importance of sustainability across sectors. The enthusiasm of younger generations for environmental stewardship is highlighted as a hopeful sign for the future emphasizing the opportunity for business schools to play a pivotal role in addressing sustainability crises. 

This episode is a must-listen for anyone interested in the intersection of business education and sustainability, offering inspiration and insight into the path forward.

Episode Transcript

[00:00:07.210] – John

Hello, everyone. Welcome to Business Casual, the weekly podcast of Poets and Quants. I’m John Byrne with Poets and Quants. I have my co host here, Caroline Diarte Edwards. Maria is not with us today, but she will rejoin us next week. We have a special guest today, and we’re going to talk about sustainability. But before I do so, I want to say a word from our sponsor. Business schools play a crucial role in developing impactful and sustainable innovations in the world. They’re a driving force behind transformative solutions. Poets and Quants, in partnership with Times Higher Education, will convene a global community of sustainability leaders at the third installment of the global Sustainable Development Congress exploring the role of business schools in impactful innovations. The event will be held in Bangkok, Thailand from June 10 to June 13. Partnering with the congress enables schools to be part of an effective response to the sustainability crises and secure the future of our world. With us today is our special guest, Charlene Zietzma, who is the faculty director of the Erb Institute of Global Sustainable Enterprise. I recently visited the University of Michigan. You know one of the things that really struck me when I sat down with you a couple weeks ago, Charlene, was the fact that your school, the University of Michigan, is no johnny come lately to this very hot trend of sustainability.

[00:01:47.180] – John

In fact, the Erb Institute was created over a quarter of a century ago. How did that happen? How come Michigan took such an early lead in being interested in this topic when, let’s face it, climate change and sustainability was really not in the radar of most.

[00:02:07.110] – Charlene

Well, you know, I think Michigan has always had drawn a certain kind of faculty. The mission of the school is to build a better world through business. And there’s a long history of people that have been closely connected to impacting society, working with different groups in society. So those deep connections and really emphasizing how do we make the world a better place? And 27 years ago was no exception. We had Stu Hart here at the time, who was teaching strategy and was feeling more and more uncomfortable that the strategy he was teaching did not include a focus on stakeholders outside of shareholders. It didn’t include a focus on the environment, didn’t include a focus on other people that were affected by business. And so he talked to the dean at Ross. He was very interested in sustainability. He talked to the dean at the school for Environment and Sustainability. At that time, it was called the School for Natural Resources. And together he was able to broker a deal among the three of them to create this dual degree program that’s been running all this time, focused on people getting an MBA and a master’s in sustainability.

[00:03:28.770] – Charlene

And a couple of years later, the Erb family funded the institute, and the rest is history. We’ve got long and deep roots in sustainability across the school as a result.

[00:03:42.690] – John

The other interesting thing about your institute is from the start, it was interdisciplinary between two different colleges at the university. And really, that trend has been a more recent trend as well, among business schools, which for years had been on the periphery of a campus often isolated from other departments and colleges. And yet, from the very beginning, this institute was founded between the two schools.

[00:04:12.370] – Charlene

Absolutely. And seize itself. Seize the school for Environment and Sustainability is an interdisciplinary school which includes biologists and engineers and landscape architects and environmental justice advocates and all kinds of different people. And as a result, you get their big systems view, big picture thinking, and the ability to draw in all kinds of stakeholders. Of course, the business school brings a different perspective and some different approaches with respect to market based solutions, different ideas of ways of doing things. And I think the combination can be difficult sometimes, but for the most part, it’s something that yields all kinds of rich resources. So I really think the innovation is amazing when you put the interdisciplinary aspect in with business.

[00:05:08.370] – John

Now, sustainability is really hot in business education. And I have to tell you that years ago, when I was the management editor at Business Week magazine, I wrote a famous cover on management fads. So I ask you now, is sustainability a management fad, or is it here to stay?

[00:05:25.290] – Charlene

No way it’s here to stay. Yeah. Years ago, when I started researching sustainability, it was difficult. People would question, why would you study that? And that’s not part of a business school, et cetera, et cetera. Now, nobody questions it. It’s a part of everybody’s world. And really, climate change denialists have been around forever, but it’s really hard to deny the atmospheric rivers that are pouring down on California right now, the forest fires that we have to put up with, the droughts, all sorts of extreme weather events and climate disasters. In fact, last year was the highest year on record for disasters, over more than a billion dollars in costs. And we see more and more emphasis on having to deal with how to mitigate climate change, how to adapt to it. We have also started to see in the past, maybe business was less interested in doing something about it. Now, sustainability is an opportunity as well as a responsibility for business. And so if you look at the business roundtable, if you look at the World Economic Forum and others, they’re saying, we have to commit to sustainability. We have to commit to environmental, social and governance reporting and tracking.

[00:06:57.360] – Charlene

And as soon as you measure it, you start to pay attention to it and work to improve your performance in those areas. And they’re doing it because it’s a trillion dollar investment market in ESG investing, impact investing. But it’s also really critical that we price those risks into what we’re doing. We price those risks into investments and we take those things into account as we’re making our plans for the future. If businesses aren’t paying attention to the future, which is going to include more and more sustainability concerns, then they’re not going to survive very long into the future. And that includes the rest of us too, because if they don’t plan for the future, we’re all dead. I mentioned the opportunities. The opportunities in any time of crisis or adaptation are there for anybody who comes with good solutions, anybody who can innovate. And right now we see governments like the US with its inflation Reduction Act, Europe’s Green deal aspects, all sorts of governments are putting big money into climate change adaptation. It’s necessary, it’s important. And the organizations, the companies that are able to respond to that and come up with some good ideas are doing very well these days.

[00:08:17.520] – John

Now, Caroline, when you were at INSEAD, I wonder how much emphasis was placed on sustainability back then.

[00:08:24.450] – Caroline

Yeah, not so much. That was 20 years ago, definitely. The school at that time was leading, I think, or one of the leaders in terms of integrating ethics into the curriculum. But sustainability has emerged more recently. And as you know, INSEAD has revamped the MBA curriculum to really make sustainability woven throughout. All of the know they’re setting a very good example. I’m interested to hear about your experience of having worked in this area for so many years. And I think one of the challenges sometimes is that business schools see something that is really important and businesses need to world out there needs to get to grips with. But they don’t see it yet, right? You see it ahead of time. The business world hasn’t yet got to grips with things and is often lagging. So to what extent are you or are business schools able to really influence the wider world? And what has been your experience of that over the past several years?

[00:09:30.170] – Charlene

I do think we have a massive role to play in a number of different ways. First of all, we are educating the next generation of managers. So in our classrooms, we can make sure that they’re thinking more broadly about sustainability issues, that they’re thinking about stakeholder capitalism instead of shareholder capitalism. That alone is really important. But I also think we have the capacity, we have a platform on which to talk to businesses directly. For example, the Erb Institute runs a Michigan business sustainability roundtable, and many of the major businesses in Michigan have a representative on the business sustainability Roundtable. And it’s an opportunity to really push the agenda further, to really move the needle on sustainability and to allow business to talk to each other on these emerging issues. I also think, of course, we write about sustainability. And while not many people read academic journals outside of academics, that kind of writing does make it into Harvard Business Review. It does make it into consultants, portfolios. And I think it’s important that we are out there in the world also saying, hey, this is an issue. You’re going to face it in the future.

[00:10:52.960] – Charlene

You have to do something about it. Now, what I’ve seen at Michigan as well is this emphasis on talking to policymakers, on talking to business leaders, and really creating some movement around the agenda.

[00:11:09.190] – Caroline

And what has been your experience in regard to demand from employers? Are employers, are the recruiters coming to your campus really seeking those skills? Are they recruiting for that specifically? Or is it more a nice to have rather than a must have in terms of an MBA skill set?

[00:11:27.210] – Charlene

It’s starting to become necessary for all jobs. Jamie Alexander from Project Drawdown says, every MBA job is a climate job. And it’s because if you’re trying to look at your supply chain, if you’re marketing to people who want sustainable products, if you’re trying to keep your staff and keep them motivated, you have to think about sustainability. If you’re financing your investments, you have to think about ESG criteria. And so all of those jobs need sustainability skills. And in the past, we had people coming to recruit that the dual degree focus or the sustainability skills that our students have were a nice to have. Or there might have been some specialized jobs where they were a have to have, but they were not the mainstream jobs. And a lot of our students do go into mainstream jobs. Now we find that some employers are going to the career office and saying, can we have, like, a special reception for the Erb students? Because we really need some people that have this depth in sustainability, and we’re trying to recruit those students. We also have found that in the market in general, the draw for ESG skills in particular.

[00:12:48.220] – Charlene

I’ll throw that out there because that’s beginning to be regulated in many different jurisdictions. And so having ESG depth and reporting is a necessity to access markets in Europe, in California, in many other locations, then we have people demanding that right now. So PwC said that over a five year period, they would hire 100,000 people with ESG backgrounds. That’s massive.

[00:13:17.130] – John

That’s remarkable. It really is. Now, how do you teach this topic? What’s your approach? And, of course, I should differentiate here between undergraduates and graduate students at the Ross School and then your fellows, which get the dual degree.

[00:13:35.110] – Charlene

Yes, absolutely. There are a whole range of different ways to cut this, so I’ll try to keep it simple.

[00:13:43.350] – Caroline

But.

[00:13:46.970] – Charlene

We have a number of us that are dedicated sustainability people, and so we’re teaching electives, we’re integrating it into our courses. And because the Urban Institute has been around for so long, and the focus on sustainability has been there for so long at Ross, there are a bunch of us around. So there’s a certain amount of depth that students are getting just from that background. In addition, we’re working to get sustainability as a presence and something that’s really important in all the core courses. It’s being tracked right now. We’re working with faculty to provide case studies, to provide interviews of people that are leading edge in sustainability so that they have materials to use. And we’re talking to them about what can go into their courses. And let’s see, at the undergraduate level. Well, I would say that works in both. The other thing we’re doing is a lot of extracurricular and cocurricular activities that bring in sustainability content.

[00:14:55.600] – John

Actually, you have a very big event this coming weekend. Yes. You might want to even talk about that.

[00:15:02.230] – Charlene

Yes, we are running the climate cap event this year. So this is an event that goes to different universities every year it’s student run. So we had a group of students compete to be able to run this event at Ross, and they won that. It’s going to be the biggest climate cap ever. We have about 500 people coming to Ross to attend this conference, and we have dozens of speakers across many different domains that are going to be talking about sustainability, and a number of events planned to make this really exciting. So this event, lots of profile around it this coming weekend.

[00:15:42.680] – John

And there’s a practical aspect to how you teachtudents s at Michigan, they’re very much involved in projects with companies and organizations you might want to just spend a little time on.

[00:15:56.470] – Charlene

Sure. Yeah. Every MBA student at Ross does a map project in their first year. So map is multidisciplinary action project in that they’re working in groups to solve a problem for a client organization over a seven or eight week period. And a lot of those projects are sustainability oriented. So this past year, 19 of those projects have been in the climate change space, and they’re intense. They’re only focused on that project during that seven week period, and the results are quite amazing. I had a chance to sit in on a couple of those final presentations, and they’re really cool beyond that, because Michigan has always been a place that focuses on application, experiential education, connecting to the business community, and trying to make the world a better place, then a lot of courses have projects involved in them. So, for example, Jerry Davis teaches the course, business plus impact course, and students in the past iteration, of course, I think this year as well, they’re focused on sustainability transitions among businesses in Detroit. How can we make this happen? Of course, most of these are minority owned businesses. They’re relatively small businesses, and they need some way to deal with making those energy transitions.

[00:17:28.360] – Charlene

Students go out and interview a lot of these people. They do assessments, they look at the Inflation Reduction act, and they try to come up with ways to business plans with ideas that those businesses can then take and apply in their businesses to make those sustainability transitions.

[00:17:45.470] – John

Charlene, the breadth of programming and the depth of it is so great at Michigan that, you know, as a relative newcomer, because you joined as faculty director in January of last year, what more can you do? Okay.

[00:18:01.980] – Charlene

This year.

[00:18:02.560] – John

Exactly. Okay. Right. So what more can you possibly do?

[00:18:07.530] – Charlene

I think lots of different opportunities. We have an Erb fellows program. We have our dual degrees, and then we have an Erb fellows program focused on undergraduate students. And we create all sorts of curriculum and content for them and opportunities for them to learn and expand. And we’d like to expand that program to other schools, bring more people in, and really make it more interdisciplinary as well. We’re trying to broaden our stakeholder engagement. That’s a key aspect going into the future. And so we’d like to use our convening power to actually connect businesses to maybe some innovation opportunities, get them closer to their stakeholders so they have a systemic view of problems and opportunities that they’re interested in and really create some linkages there that allow innovation to move forward. There is a University of Michigan innovation center that is under construction as we speak now in Detroit, and it’s an opportunity to actually innovate more in that space as well. So we’re looking for that opportunity, too, in the future. And, of course, executive education now that more businesses are saying, hey, we need to do something about it. We already have executive education at the board level on ESG criteria, and we have launched an open enrollment program for people in executive and managerial ranks.

[00:19:44.550] – Charlene

And we hope to really expand our offerings in the executive education space as well. And of course, we want to continue to expand our dual degree program, get them connected better with alumni, and make sure that we have a knowledge community that helps to move the needle in many different places on sustainability.

[00:20:08.290] – John

Do you imagine a day when climate change is not a polarized issue in this country?

[00:20:16.070] – Charlene

Yes, I know I may be weird or delusional. No. I think the more and more that we see the impacts of climate change, the less easy it will be to deny it. There are always disagreements about how do we deal with it. And personally, I’m a bit sad that it takes some disasters to actually get people to pay attention. However, it’s going to be inevitable. And I’m a Sci-Fi future kind of buff. I read a lot of Sci-Fi fiction and I think it allows you to look into the future and see how other people have envisioned adaptation. And it kind of gives you hope in many respects because you can do some interesting things. There are possibilities.

[00:21:09.530] – John

Yeah, there really are. And I guess a big benefit here is the great interest and passion that younger people are taking in this topic. I don’t think the passion and interest among this young generation has ever been greater for trying to do something on a positive level with all ESG issues, not only sustainability.

[00:21:33.710] – Charlene

Exactly. Yeah, absolutely. You’re right on there. This is the world that they have to live in. They need to create a world that’s livable, that’s enjoyable, where they can thrive. And frankly, we have gone down a path that has made their life worse than ours was when we were younger. Leaving you out, Caroline, but I’m up there with you. It’s really this idea of if we look at what they’re living with today, it’s not nearly as rich an environment as we maybe emerged in a number of years ago. And so they need to think about how do we reinvent, how do we make sure that we pay attention to what matters and avoid some of the mistakes of the past so that we have a connection to nature, we have biodiversity, we have time to spend in relationships with each other. We have a decent life that we enjoy living. I think that’s really critical. And they will create it.

[00:22:44.550] – John

Amen to all of that. Well, Charlene, thank you so much for joining us today. Really appreciate it. And look out, everyone out there, for our video interview with Charlene and the dean of the Ross School of Business, which will be out shortly. And again, I just want to know how eloquent I think you are on this topic. I was just bowled away when I interviewed you a couple of weeks ago and thought you’d make a great guest here, and I think I was right.

[00:23:16.900] – Charlene

Thank you so much, John. I really appreciate that. And lovely to meet you, Caroline. And I really enjoyed being part of this.

[00:23:25.120] – Caroline

All right, so much for joining us.

[00:23:27.080] – John

Yes, thank you. And for all of you out there, I hope that your interest in this topic has been stirred by our conversation. We certainly need more advocates and more people who want to make this meaningful change, and Charlene can help guide the way. Today’s episode has been sponsored by the Global Sustainable Development Congress, poets and quantum, in partnership with Times Higher education, is convening a global community of sustainability leaders in Bangkok, Thailand from June 10 to the 13th. Partnering with the congress enables the business school to be part of an effective response to the sustainability crisis and secure the future of our world. So for all of you out there, thanks for listening. This is John Byrne with Poets and Quants.

Sustainability- Not Another Fad At B-Schools
Maria |
February 14, 2024

[00:00:00] John Byrne: Well hello everyone, this is John Byrne with Poets and Quants, welcome to Business Casual, our weekly podcast with my co-hosts Maria Wich-Vila and Caroline Diarte Edwards. Today we have a special guest, Heidi Hillis from Fortuna Admissions. She is based in Australia, is a senior expert coach for Fortuna, and has three degrees, all from Stanford, a BA in English literature, that’s my degree, an MA in Russian studies, and an MBA from the Graduate School of Business. And we have Heidi here to discuss some really fascinating research. Here’s what Fortuna did. They dug into the last Two class profiles of the Stanford Graduate School of Business.

That’s the class of ‘23 and the class of ‘24. They looked up all these folks on LinkedIn to identify a little bit more about their backgrounds, including their former employers and their places of undergraduate education to come up with an incredible analysis. Heidi, welcome.

[00:00:46] Heidi Hillis: Thank you. I’m glad to be here.

[00:00:48] John Byrne: Heidi, what is, what are the big takeaways from your deep dive discovery?

[00:00:54] Heidi Hillis: It’s hard to know even where to start. I think there’s a quite a few interesting kind of trends that we’ve seen that have taken place over the years. We were mentioning before the call that traditionally there hadn’t been, 10 years ago, if you’d looked, you wouldn’t have seen so many tech companies represented, but now there’s a big presence of tech companies who are feeding a lot of these MBA programs in Stanford in particular.

I think that the thing that was really interesting was, looking, not just at where the companies that were feeding the students, the applicants to Stanford. When they were working there, when they were applying, but actually the paths that they took prior to their current job.

So how many people were working, if you look at McKinsey, for example, or Bain and BCG, those are obviously companies that feed a lot of applicants to the program, but we found 20%, which seemed to be normal of, the class came from consulting, but if you actually look into the numbers in their background, You would see that actually 37 percent of these two classes had worked at McKinsey sometime prior, or actually in consulting, so it was, it’s The kind of the patterns that are behind, what you would normally see in terms of what Stanford tells us.

So you get a sense of the paths that people have taken. And so that’s something that was really interesting to see.

[00:02:16] John Byrne: Absolutely. And of course, this is this analysis goes so far beyond what any applicant would learn by simply looking at the class profile that the school up because, this level of detail is never available to people.

[00:02:33] Heidi Hillis: No, and yeah, for example, you could see that, Stanford will say that they have around, each year around 50 percent of applicants are international, which is a great statistic and gives you lots of hope if you are an international student. But when you dig into the numbers, you actually understand that.

75 percent of the people who get into Stanford actually went to a U. S. University. So even if you’re international, it does have does seem to have kind of an advantage of having been educated in the U. S. That seems to be something that they look for. However, I think. The concentration of universities in the U.

S. that are feeding to Stanford is something also that, if you’re looking at it, you might find a little bit dis, disconcerting. There’s a few programs that are really, obviously the top. Programs as you would expect places like Harvard, Stanford, Yale, the Ivies but if you look at the international universities very diverse from all over the world, really lots of people from different places, which is also really interesting.

[00:03:38] John Byrne: Yeah I tell you, one of the things that struck me in the data is how consistent it is. 10 years ago, we did the same exercise at Stanford and a bunch of other. Schools from Harvard and Dartmouth and Columbia and talk and a few others and back 10 years ago, we found that 25. 2 percent of the class of 2013 were from Ivy League colleges.

And the Ivy League 8 schools, not including Stanford. And if you included Stanford, it would have been 32. 6%. So now, let’s move forward to your data. And in 23, 30. 7 percent went to Ivy League schools, even above the 25. 2. And in 24, 27. 9 percent went to Ivy League schools. So it looks like Stanford has gotten even a little bit more elitist than it was.

Yeah,

[00:04:41] Heidi Hillis: It’s, it is it’s what the data says, right? Obviously, this is a sample. We have 80 percent of the two classes. So we don’t know where those other people went. And that might skew the data a little bit in another direction. But it is, if you look at there’s 15 schools, that include the Ivy’s and then you have UC Berkeley and obviously Stanford that really are contributing, 49 percent of the class of 23, 47. 3 percent of the class of 24. So that is a pretty heavy concentration and But, if you actually look into the data, you see a lot of people also, each of these is actually an individual story.

You see a lot of people who come from other schools as well. So it’s not like you have to give up hope if you come from a different school. I see a lot of individual stories that, from the whole range of U. S. schools that really are feeding into Stanford. So I think what the data doesn’t also tell you, unfortunately, is how many of these Of people from these backgrounds are actually applying.

So

[00:05:39] John Byrne: good point.

[00:05:40] Heidi Hillis: It’s it’s hard to know. And sometimes I think people this is. A path that a lot of people who go to these schools plan to take from the very beginning. So I would see, it would be interesting to know that I don’t know that we will ever find that out. But, um, that’s something to keep in mind as well.

[00:05:56] John Byrne: Yeah. And that’s a fair point. Because how reflective are these results of the applicant pool reflective of an elitist attitude probably a combination of if I had to guess, but, it is what it is, and these institutions obviously are great filters, so you come from McKinsey, Bain, BCG, and you go to Harvard or Stanford or Penn, and you pass through a fine filter, and it makes you less of a admissions risk than if you went to, frankly, the University of Kentucky and worked for a company that no one knows of.

That’s just the reality of elite MBA admissions, right?

[00:06:40] Heidi Hillis: Yeah. And so you will see that the people who are not going, you’ll see a lot of the people who you would, the profiles that you would expect, the Harvard undergrad that then goes to Goldman that then was working at a PE firm.

That’s a really typical profile that you’ll see. But you’ll also see some really, unique and interesting ones, which I think, Okay. Helps you understand that if you don’t have that path, you also have a real chance at these schools, and maybe even more of a chance, again, not knowing, how many of those Goldman P.

E. Harvard grads are applying. So I’m thinking of the guy that I saw who he went to UPenn undergrad, studied engineering, started out a kind of pretty typical path working in private equity, but then made a big pivot to work for go to Poland where he was working in a real estate investment firm and the head coach of the Polish lacrosse team.

So you have really interesting profiles like that, that you can see that. aren’t necessarily taking that typical path. And sometimes that really does help you stand out.

[00:07:42] John Byrne: True. Maria, what surprised you most about the data?

[00:07:48] Maria Wich-Vila: Wow. I think we already covered, the, one of the biggest ones was the number, the percentage of people who would had some sort of either their undergraduate or graduate education within the United States.

Intuitively, I had felt that was true. And sometimes when I try to, give some honest, tough love to applicants from certain countries, and they’ll say, oh, but Maria, I think you’re being a little too pessimistic. After all, X percent of the applicants at these schools are international, and Y percent are from a certain geography internationally.

I’ll say yes, but that doesn’t mean that they’re all Solely from that area. A lot of them are, do have significant international educational experiences. I think another, speaking of the international piece the percentage of people who had significant international work experience as well was something else that really jumped out at me.

Because it would signal to me that Stanford really does value this global perspective both within probably its domestic applicants and also its international applicants. So I thought that was also a really interesting piece of data that jumped out at me.

[00:08:52] John Byrne: Now remind me what percentage was that?

[00:08:56] Heidi Hillis: People who are international

[00:08:58] John Byrne: who have had international work experience.

[00:09:01] Heidi Hillis: I think it was 30%.

[00:09:02] Caroline Diarte Edwards: Yeah. Yeah. Yeah, it’s pretty

[00:09:04] John Byrne: impressive.

[00:09:04] Caroline Diarte Edwards: 30%, which I was thrilled to see. As well as coming from in Seattle and Europe. Obviously the international schools put a heavy emphasis on international experience and I hadn’t fully appreciated that. A school like Stanford would also.

really value that to the same extent. And it’s great to see that candidates are making the effort to get outside of the U. S. and get international experience because I think you gain so much from that exposure. And you bring more to the classroom if you’ve got that experience. I know that both Maria and Heidi.

I’ve worked outside of the home countries as well. Pre MBA and I think that you just have so much more to contribute to the whole experience. And it was great to see that 30%.

[00:09:50] John Byrne: What else struck you, Caroline?

[00:09:53] Caroline Diarte Edwards: We talked about the concentration of academic institutions, and I was also surprised about the concentration in employers.

So while there is a very long list of employers where the students have worked pre MBA when you dig into the career paths that they’ve taken there is some interesting concentration. Heidi had noted that the reports that There are 26 companies that account for nearly one third of the class in terms of where they were working right before Stanford.

But when you look at their whole career history, those same 26 companies represent over 60 percent of the class. So that is, yeah, that’s quite extraordinary that so many of the class have experience of working at quite a short list of companies.

[00:10:46] Heidi Hillis: I think that’s reflective of, if you really think about it, you have a lot of these companies.

You’re talking about the Goldmans and the Morgan Stanley and McKinsey that have really large programs that recruit out of undergrad that are really training grounds for. A lot of people that then on to do, work in industry or go on to work for in finance in particular, a lot of people starting out at some of these bulge bracket banks and then going into.

Private equity or smaller firms. So the diversity within finance in terms of where they were working prior to MBA is quite large compared to consulting because there just aren’t as many consulting firms, but a lot of people in financing, a lot of different firms, but they, a lot of them really do start out in these training programs, these analyst programs that are so big and popular.

[00:11:34] John Byrne: Yeah, true. And looking back, I did this exercise as well. The feeder companies to Stanford 10 years ago in the class of 2023, 22. 8 percent from McKinsey, Bain, BCG, and your data, 22. 5 percent work there. Incredible consistency over a 10 year period. When you look at the top six employers 10 years ago, they were McKinsey, BCG, Bain, Goldman, Morgan Stanley, and JP.

Morgan Chase. They accounted alone for 34 percent of all the students in the class of 20, 2013 at Stanford. In your data for 23 and 24 they account for 29. 8%, just a few percentage points less. So remarkable consistency. And I think you’re right, Heidi, this is a function of the fact that these firms bring in a lot of people who are analysts and actually expect them after 3 to 5 years to go to a top MBA school.

So there’s a good number of them in the applicant pool to choose from and let’s face it, they’re terrific candidates.

[00:12:46] Heidi Hillis: Yeah. I think another pool of really terrific candidates that you see, and I don’t know what the 2013 data was saying, but is the US military, which is really, I think, again, something that I felt having worked with lots of military candidates myself, understand that, Yeah, intuitively, I would have expected, but to see it in the data is actually really interesting.

You just see Stanford in particular, I think, is really looking for leadership potential, and it’s so hard to show that as an analyst, as a consultant, but as in the military, these people have such incredible leadership experience that it really helps them to stand out.

[00:13:23] John Byrne: Yeah. And let’s tell people what the data shows.

How many out of us military academies,

[00:13:28] Heidi Hillis: In all in total, we had, 20 over the two years. So that’s in the two classes that we found. So that’s, a pretty large number. And they come from all the different academies, right? So you’ll find them from different, not academies, in the army, navy and the marines.

So you’ll see that. And you also see quite a few, in the data we’ll, we see a lot from the Israeli military as well, but that’s actually a little bit difficult to because every Israeli does go into the military. So it’s they have that in their background. Any Israeli candidate would have Israeli military background as well, but again, that’s.

Place that people can really highlight their leadership. So you had eight people from who had been, who were Israeli and obviously had military experience where they were able to demonstrate significant impact and leadership prior to MBA.

[00:14:18] John Byrne: Yeah. In fact, 10 years ago, roughly 2%. of the class went to either West Point or the U.

S. Naval Academy. Good number of people actually from the military. Maria, any other observations?

[00:14:34] Maria Wich-Vila: Yeah, I was also surprised at the fact that within those top employers And when we look at the tech companies, it was Google and Facebook and Meta with a pretty large showing. Google was actually the fourth largest employer after the MBBs and, but then, I was expecting there to be an equal distribution amongst those famous large cap technology companies.

So I, I would have expected even representation amongst Google, Meta, Microsoft, Apple, Nvidia, Amazon, et cetera. And yet. Apple and Amazon only had one or two people each versus Google at 25. So I thought that was really fascinating and it makes me wonder if perhaps it’s a function of maybe Google and Meta might give their younger talent more opportunities to lead impactful projects, perhaps.

I’m just guessing here, but maybe Apple and Amazon perhaps are more hierarchical. And maybe don’t give their younger talent so many opportunities, but I was really surprised by that. I would have expected a much more even distribution amongst the those famous those famous tech companies.

[00:15:40] John Byrne: Yeah. You’re right. And I crunched the numbers on the percentages and Google took three and a half percent of the two classes and that’s better than Goldman, Morgan Stanley, JP Morgan Chase. Facebook had 2. 7 percent and Microsoft at 1. 5, and I was shocked at Amazon because, Amazon is widely known as the largest single recruiter of MBAs in the past five years.

At one point, they were recruiting a thousand MBAs a year, but in, in one sense, maybe Amazon quite doesn’t really have the prestige. For Stanford MBAs who might rather work elsewhere, I think that might be is, you look at the employment reports at a lot of the other schools and Amazon is number one at a number of schools and very low percentage of people from Amazon going to Stanford.

We don’t know, of course, how many. Leaving Stanford and going back to Amazon, but it can’t be that many.

[00:16:41] Heidi Hillis: I wonder if there’s something about just a proximity effect here. You have the plate, like the meta and Google just being so close to Stanford, maybe it just, attracts more people applying because they.

They’re almost on campus and maybe, just being Amazon all over the world and different places could be not attracting as many. I don’t know.

[00:17:03] John Byrne: Yeah, true. The other thing, the analysis shows, and this is what you also gather from the more public class profile is really the remarkable diversity of talent that a school like Stanford can attract year after year.

It is, it blows you away, really. The quality and the diversity of people despite the concentration of undergraduate degree holders or company employers, it’s it’s really mind boggling, isn’t it?

[00:17:33] Heidi Hillis: Yeah, they come from everywhere and really interesting paths and even the people I think that, have those kind of typical paths, you see a lot of diversity within them as well.

So I think, even if you’re coming from a Goldman or a McKinsey having lived in another country or gone to done a fellowship abroad or running a non profit on the side. These things are actually what helped them to stand out. But you do see some really interesting, I think, profiles, too, of people who’ve just done, you get a sense of what it would be like to be in the Stanford classroom.

People from really unique and different backgrounds. People who come from all different countries and lawyers, doctors people who have run, nonprofits in developing countries people running large programs for places like Heineken or Amazon too. But, it’s a real diversity of backgrounds.

[00:18:27] John Byrne: Now, Heidi, I wonder if one is an applicant. Is this discouraging to read and here’s why if I’m not from Harvard, Stanford, Penn, Columbia, Brown, Cornell, Dartmouth, and if I didn’t work for McKinsey, Bain, BCG, Goldman, Google am I at a disadvantage and should I even try? Some people look at the data and come away with that conclusion.

[00:18:52] Heidi Hillis: I think it’s a reality check for a lot of people. I think it’s just, it’s really, it just helps people understand, what it, the difficulty of this, why it’s so competitive, but I think that there is, again, behind the kind of the percentages, you do look at these individual profiles and I would get, I would actually take a lot of hope from it if I were looking, as an applicant, because especially if you are.

Maybe a little bit more of a big fish or small fish in a bigger pond or big fish in a smaller pond you go to Rice or you go to Purdue or, and you do really well, those are the people who, they’re definitely looking for that diversity of background as well as the international.

I think that’s really neat. think that, instead of looking at the data and saying, why not, why I shouldn’t even apply, it’s why not me look at these other profiles of people who have taken really unique paths that that do get in. So I think it is actually a Kind of a mix of both, it is a reality check for a lot of people, but it’s actually, there is so much diversity in the data as well.

I think also one thing that we haven’t really covered is about is just the prevalence of social impact in, that’s really taken hold of the class. I don’t, again, going back to your 2013 analysis, I’m not sure how easy it was to tell that, but a lot of you can see reflected in the both the types of organizations people are working for, but also their titles and the kinds of work that they’re doing that that there’s a huge 40 percent of the class of the two classes had some kind of social impact in their background.

Whether that’s, running their own nonprofit on the side or volunteering or. Running trans transformational kind of programs within companies that are, either in finance or consulting or in industry. That’s a big trend. I think that people can take heart from as well.

So if you’re working if you feel like you’re in an organization where you’re not getting the leadership that you. can use to highlight your potential for Stanford, that’s definitely a place you can go is working for in volunteer capacity for a non profit or on the board of a of some kind of foundation.

Those are the kinds of places that you can highlight your potential

[00:21:00] John Byrne: true. And I know we have a overrepresented part of every applicant pool at an elite business school are software engineers from India. And I wonder in your analysis, how many of them did you find from like the IITs?

[00:21:18] Heidi Hillis: That’s a good question. The IITs, it was again, it was one of these you have about 50 percent of classes internet, so 25 percent of the class. was educated outside of the US. The IITs are going to be up there. Let’s see from India, 2. 1 percent of the class came from India. So probably, I don’t know offhand exactly how many of those were IITs, but

[00:21:43] John Byrne: I’ve had a lot of them.

[00:21:45] Heidi Hillis: Yeah, probably a lot of them. Although I think, that’s the other thing is that people who come, to work with me from India, they feel like if they haven’t gone to IIT, then that’s going to be a disadvantage. But I think, you’ll find that there are, there’s representation of other universities as well.

Definitely.

[00:22:00] Caroline Diarte Edwards: Yeah, I was just looking at the list of undergrad institutions. And for example, you’ve got Osmania University from Hyderabad. So it is not, it’s not all IIT. Okay.

[00:22:12] John Byrne: Yeah, exactly. And Caroline, 1 of the things about the institutions that are really represented here and that I don’t really see unless I missed it.

I didn’t see a Cambridge or an Oxford. Two of the best five universities in the world. And I wonder if that’s just a function of fewer people in the applicant pool or what? What do you think that could be about?

[00:22:36] Caroline Diarte Edwards: I had a look through the uk Institutions and you have got cambridge in there.

I think I also noticed. Bristol university there are a few different universities. So i’m aston university, which is not it’s not on a par with Oxford or Cambridge. So I think that speaks to the point that Heidi made that you don’t have to have been to an elite school to get into Stanford.

Aston is a good solid university, nothing wrong with Aston, but it’s not it’s not one of the top UK universities. So there’s definitely some interesting variety in the educational backgrounds of the students going to Stanford. And

[00:23:16] John Byrne: then, yeah, it is if you’re a big fish in a small pond, like Afton, you’ll you could still stand out in the pool.

[00:23:26] Heidi Hillis: Absolutely. There’s a lot of really interesting background, you have look hard on blue and you have Miami University and some really smaller universities abroad. I think. Again, it’s really, if you look at that, it does give you hope because it’s really what you do afterwards and if you, obviously, if you come from one of these schools, you probably want to be in the top, 5 percent of the graduating class, you want to show that you have the GPA that can support an academic background that they feel comfortable that you’ll be able to compete academically, but, and maybe that’s what you’re Offset by the, the GMA or the scores, you don’t know, we don’t have those on here.

But, um, the path post university really becomes much more important in those cases. What you’ve done since then where you’ve, how you’ve risen from starting at a entry level position to, running a division or heading a country group or something like that.

[00:24:21] John Byrne: And as far as Cordon Bleu goes, every good business program needs a Cordon Bleu, for God’s sake, right?

You want to eat well at those NBA parties, don’t you?

[00:24:32] Heidi Hillis: Absolutely.

[00:24:35] John Byrne: Maria, I’m sure that was true at Harvard.

[00:24:38] Maria Wich-Vila: I wasn’t the one doing the cooking but I certainly, I was certainly a member of the wine and cuisine society where I happily participated in the eating and consuming a part of that.

But to, to the point that we were just recently talking about. regarding being a big fish in a small pond. Not only have I seen it personally with applicants that I’ve worked with who did not attend these elite universities, but even many years ago, I attended a, an admissions conference where Kirsten Moss, who was the former head of admissions at Stanford, she actually told stories about how they’ve accepted people who even attended community college.

But within the context of that community college, they had really moved mountains. And she said that one of the things that they look for is, Within the context and the opportunities that you’ve been given, how much impact have you had? So maybe you don’t have an opportunity to go to Yale or MIT or IIT for your undergraduate, but whatever opportunity you have been given, have you grabbed that opportunity and really made the most of it and really driven change?

So she specifically called out, I believe, I believe there were two students that year at the GSB who had both started their educations, their higher educations at community college. Anything is possible. It really is about finding the people who, wherever they go, they jump in and make an impact.

[00:25:55] Heidi Hillis: Yeah, I think that to that point, I think it can almost be a more difficult if you’ve gone to Harvard and then worked at one of these, gone on one of these paths because we know that there’s, that’s an overrepresented pool in the applicant pool to stand out among those to have had that, that pedigree sometimes can be a disadvantage, right?

If you haven’t done as much as you should have with that, or if you started at that high level to show that level of progress over the course of your career is actually a little bit more difficult. Okay. And coming from a community college and rising to, a country level manager in some places is actually puts you at a significant advantage, I would say.

[00:26:31] Maria Wich-Vila: Because it’s hard for those people, it’s hard for those people to stand out, but also I think some of them go on autopilot, right? I think some people are on this kind of achievement, elite achievement treadmill, where they’re not even really thinking about what do I want to do with my life?

They’re always reaching for whatever that next, what’s the best college to go to? It’s Harvard Princeton. Yeah. Okay. Now that I’m here, what’s the best employer to work for? It’s McKinsey, Bain, BCG and without actually perhaps stopping to think about what is my passion? What impact do I want to make in the world?

And so I feel sometimes those autopilot candidates, I feel a little bit bad for them because they’re doing everything quote unquote and yet sometimes when you speak with them, that passion just isn’t there. And I do think that may ultimately harm them in the very, very elite business school.

Admissions because business schools want people who are passionate because at the end of the day, in order to do hard things, you’re going to need passion at some point to get you through those low periods. And so I think that’s something business schools look for. And I do think that sometimes these.

These kind of autopilot candidates might sometimes be at a disadvantage.

[00:27:29] Heidi Hillis: Yeah, I think that, to that point look in the data, when you look at it, you see so many people who’ve gone to McKinsey, Bain, Weasley, or Goldman, but then there’s a, you see a lot of success for people who’ve actually pivoted.

So those pivots that are post The second or third job really do show you that, if you’re if you get a candidate who’s coming from, still at McKinsey, okay, that’s fine. They have to be the top 5 percent of McKinsey, like they have to be going to get so many McKinsey applicants that the only the, you can look at the data in a couple ways.

One is, oh, my God, they took 12 people from McKinsey and the others. Oh, my God, they only took 12 people from McKinsey, right? That’s So if you want to be one of those 12, you have to be the top 12 in the world, right? Whereas if you’ve gone to McKinsey and then done an externship at a health care startup and then moved on to be a product manager at for health at Google, that kind of a path is definitely showing a little bit more, maybe risk taking, maybe ability to follow your passions.

So I think that. When I see candidates who come to me, for example, and they’re like, not thinking about applying now, but maybe in a year or two, I say, look for an externship, maybe think about pivoting out of one of these places and looking for some operational experience.

And because you see in the data that works.

[00:28:42] Maria Wich-Vila: And they’re doing themselves a service not only in terms of enhancing their admissions chances, but even just in terms of determining, what do I want to do with my career? If I do eventually want to go into industry, what functional role do I want to have?

What industry do I want to work in? So it’s, it actually benefits them in the long term to do that as well, even if they don’t go to business school. I think those secondments and externships and second job, post consulting jobs are extremely valuable. Totally agree with you.

[00:29:06] Caroline Diarte Edwards: And I’m sure they also bring more to the classroom as well.

I would think that’s also why Stanford is selecting some of those candidates, because not only have they worked at McKinsey, but they’ve also led a non profit in Africa or worked in private equity or whatever it is. So they have much more breadth that they can bring to the classroom. And I think that It’s seen as a very valuable contribution

[00:29:29] John Byrne: in Heidi.

Did you see that? The majority of the candidates to examined actually did work in more than one place, right?

[00:29:37] Heidi Hillis: Yes, most of them did. There were very few that, you see working at one place. And I would say that those are people that would have really risen through the ranks.

Someone who’s worked at Walmart and become, started in, I don’t know, in one state, but then to become a regional manager and things like that really are going to onto a global role. The people who have stayed at one place really have shown significant career progression within that.

And then the other people I think you do see a lot of movement. The big. The most typical would be from investment banking to private equity and then you do find in finance, there’s a little bit less kind of movement into other industries. You see a lot of people staying within finance, but within finance.

Yeah. Yeah. The other industries, especially consulting or other, tech, people are really moving into other places and it’s becoming, it is a little bit difficult. We have these categories that we’ve talked about, for example, healthcare, but it’s hard to categorize some of these companies.

Are they healthcare? Are they tech? There’s a lot of overlap. And so everything’s a little bit of tech in something nowadays. So whether it’s finance and fintech or education and ed tech or health care and health tech, these are all merging and combining. It’s hard to categorize them.

[00:30:53] John Byrne: So looking at the data here I wonder if you’ve seen your old classmates in the sense that these new people are very much like the people you went to school with at Stanford. I

[00:31:05] Heidi Hillis: put this out and it’s really interesting to a lot of my classmates downloaded the report and read it. And a lot of them came back and said, oh, boy, I would never get in now.

It’s these people are super impressive. I think that you see a lot of. It’s just become more and more competitive. And I think that with more information and more people every year applying, it is becoming really difficult. I think that you do see a lot of, I am encouraged by the diversity part of it that you see still Stanford.

I feel like they do take risks on some really interesting profiles and candidates that maybe some other schools are less likely to do. And so that’s what does give me. A lot of hope when I get some kind of really nontraditional candidate who wants to, their dream school is Stanford. I feel like, I say all the time, there’s a 6 percent chance.

You’re going to get in, but there’s 100 percent chance. You won’t get in if you don’t apply. So you’ve got to, you got to give it a go. And that’s, the attitude that we take to it.

[00:32:04] John Byrne: Indeed. So for all of you out there read Heidi’s article on our site, it’s called who gets in and why exclusive research.

Into Stanford GSB and I’ll tell you one conclusion I have about this is that, man, if you really want to get into Stanford, you need a Sherpa, and and Heidi would be a great Sherpa for you because the, just the profiles of these folks, where they’ve been, what they’ve done, what they’ve accomplished in their early lives is so remarkable that To compete against, in this pool for a spot in the class you need every possible advantage you can get.

And and having an expert guide you through this trip probably would be a really big advantage. So Heidi, thank you for sharing your insights with us and the research, the very cool research.

[00:33:01] Heidi Hillis: Thank you

[00:33:03] John Byrne: and for all of you out there. Good luck. And if you want to go to Stanford, you got to check out this report.

Okay. It will inspire you to up your game, even if you are from Harvard, Stanford, Wharton, or wherever McKinsey, Bain, BCG, Goldman, Google, you want to look at this report and you want to really think about. What it will really take to get in. I think it will inspire you, motivate you to really put your best foot forward.

Thanks for listening. This is John Byrne with Poets& Quants.

Maria

New around here? I’m an HBS graduate and a proud member (and former Board Member) of AIGAC. I considered opening a high-end boutique admissions consulting firm, but I wanted to make high-quality admissions advice accessible to all, so I “scaled myself” by creating ApplicantLab. ApplicantLab provides the SAME advice as high-end consultants at a much more affordable price. Read our rave reviews on GMATClub, and check out our free trial (no credit card required) today!