2024: Predictions & Hopes For Business Education & Life
Maria |
January 11, 2024

In this episode of Business Casual, the hosts discuss key trends in business schools for 2024. They focus on the growing use of videos and interviews in MBA admissions, moving beyond AI-assisted essays emphasizing the importance of authenticity in applications.

They also cover the evolution of teaching methods post-Covid, with a notable shift towards hybrid online and in-person classes in MBA programs. The hosts touch on the increasing relevance of AI in business education, highlighting the need for understanding its ethical implications. Furthermore, they discuss the rising importance of environmental and health topics in business studies, especially in European schools.

This episode is essential for those interested in the evolving landscape of business education and how it prepares future leaders for the challenges of 2024.

Episode Transcript

[00:00:07.370] – John

Well, hello, everyone. Happy new year. Welcome to 2024. We’ve got a new year. Hopefully it’s going to be a good one for all of you and for us. We certainly have our fingers crossed, and we’re incredibly enthusiastic about turning the page in 2023 in that regard. Business Casual, our weekly podcast with my co-host, Maria Wich-Vila and Caroline Diarte Edwards are going to look into the crystal ball and find out, well, what are our predictions for what’s going to happen in 2024 and business education. Our last podcast, we looked over the year of 2023. We highlighted some of the big trends and some of the big stories. So in this podcast we’re going to look ahead, and I think some of the themes that we talked about last time are going to be very resonant in 2024. And Maria, I wonder if you’d start us off with what’s number one on your list.

[00:01:13.430] – Maria

There are so many things, it’s hard to prioritize, but I think one of the things that might be the most impactful that we haven’t seen in the past is going to be the continuing impact of ChatGPT and other generative AI and what that means in terms of first of all, I think some of the admissions offices coming up with rules as to what is or isn’t allowed. I think some of the different schools have had different approaches to you can’t use it at all to you can use it, but within limits. So there’s just been a lot of ambiguity around what is going to can an applicant use ChatGPT, for example, in their essay writing process. So I think that’s going to start emerging. And I also think that there will be a continued expansion of video essays to try to combat the suspicion that might now surround the written materials.

[00:02:09.150] – John

Yes. Caroline, you agree?

[00:02:11.710] – Caroline

Yes, absolutely. I think schools will be concerned about authenticity in applications and really looking for that authentic voice. So I think that it’s even more important for candidates to get their personality across in their application so that it doesn’t sound like something that is rather bland that could have been AI generated. And I absolutely agree that I think schools will put more emphasis on video elements and perhaps also interviews as well as those are so far, we cannot send in a bot on our behalf to do those elements of the application. So I think schools will be really looking at those to give them a sense for what is unique about the individual and also to cross check how an individual communicates on video and how they communicate in interview. And then does that cross check with how they come across in the written application. And I think another way that AI will impact business schools is that of know schools are integrating this into the curriculum and figuring out how to help students grapple with this and harness this in their future careers. And something that popped up that I thought was interesting in one of your articles, John, where deans were talking about their expectations for the year ahead.

[00:03:36.630] – Caroline

One of them was talking about how ethics will really be reinforced as an important part of the curriculum in the context of AI. Right. Because there are so many ethical concerns that this raises, and it will be important for students to know how to grapple with that and hopefully harness AI in a positive way for society rather than in a negative way. So I think that schools, it’s definitely going to have an impact, and that’s something that they’re all grappling with in terms of how to integrate that into their curriculum.

[00:04:08.790] – John

So let me pose a question to the two of you about generative AI. It’s possible to create an avatar of yourself and have your avatar answer a question. And I wonder, with schools that have asked applicants to do like a 1 minute intro video as part of an essay question, if an applicant actually used an avatar themselves to do it, would it be greeted well by the admission staff, or would it be immediately rejected? Caroline, what do you think?

[00:04:40.910] – Caroline

I think it’s an extremely risky approach.

[00:04:46.490] – John

Creative, too, and innovative.

[00:04:48.770] – Caroline

It is, it is. But I don’t think it’s advisable. I mean, look, I know somebody once who wrote a kind of joke essay for their standard undergraduate application and got in because the admissions office thought, wow, this is really off the wall and fun and memorable. So in some cases, perhaps if everything else is outstanding and they come across well in all the other elements and they interview well, then it could be seen as innovative. Right. But I think it’s an extremely risky approach. Not something I would.

[00:05:28.090] – John

Right. Maria, you agree? Right?

[00:05:31.160] – Maria

I enjoy always our resident diplomat, Caroline, using words like risky and not advisable, I’m like, what a stupid idea. What a dumb. I mean. This is not one of those, know, I think there’s room for creativity and for standing out. But on the other hand, talk about completely missing the point of even having a video element, right? If you think about it from the admissions perspective, the video element is meant to get a sense of who you are as a person, to hear your real voice, both literally and figuratively. Like, what kind of a person are you? What’s your personality? And so to submit an avatar AI computer generated thing is not just not like, oh, it’s not different and creative, but it also completely misses the point. And so you’re kind of signaling to them that you either don’t know or don’t care that the admissions process is trying to get to know you as a person. So I would use far less diplomatic words than risky and not advisable. I think it’s a terrible idea.

[00:06:36.190] – John

Yeah. There’s no doubt, however, that the debate over generative AI and how it should be used in the classroom and admissions will become even more relevant in this coming year. There are a lot of schools have been grappling with this issue over the past year in particular, and many of them have come up with some conclusions about how it should be taught, how it should be harnessed, how students should use it or not use it. So I think that’s going to continue to be a very big and important topic of discussion. I think another thing is, and this has been mentioned by the dean at Cornell who we interviewed for our story on predictions for the year, learning habits of students have changed post Covid, it’s clear that digital education has become much more prominent, and it’s going to be interesting to see how schools experiment in in person learning with digital learning techniques. There obviously are ways to use video and streaming and the online interventions that are used in online education in an in person format. And to the extent that you can deliver more the flip classroom, the so called flip classroom that many people have talked about for years, but do it much more effectively with digital education so that when you do meet in person, those sessions are even more dynamic and more interactive than they even have been.

[00:08:11.420] – John

Should be probably something that we’re going to see in this new year, and I think you’re just going to see more of a mix. So in other words, there’s digital education and then there’s in person education. I think we’re going to see more of a blending across these two divides, and that’s been occurring mostly in the part time arena, where schools have increased their flexibility for part time students. So that many programs now allow you the opportunity to do your courses in person or online if you can’t make the class, and I think in more traditional full one year or two year in person programs, you’re going to see more use of digital learning techniques. Maria, you think that’s possible?

[00:09:01.710] – Maria

It’s definitely possible. In fact, in November I was back at HBS and we sat in on a class being taught by a friend of ours from school who is now a professor at the school. And it was really surprising to see against the back wall that there was sort of a panel with video and some people were actually dialing in, presumably because they were not feeling well or something that day. But that’s something that would not have even been allowed. Even if it were technically possible or technically feasible, it certainly wouldn’t have been allowed a few years ago. So even a school like HBS, which is so strict about things like you must attend class and you must be on time and all that stuff, even for them to start having, like in the back of the classroom, oh, here are some people who are attending from someplace else or not in the classroom. So I’m definitely seeing that. And I think we’ve seen some schools start to offer things like a hybrid MBA, where you can do some semesters virtually and some semesters in person. So you get kind of the best of both worlds.

[00:09:56.600] – Maria

And I suspect that a lot of schools will start doing that, even if just to appeal to a broader base of students. Right. To try to get more people to say, look, you don’t have to take two entire years out of your life and uproot everything about yourself for two years to get this degree. We will work with you so that you still get the education and the benefits of the experience, but in a less disruptive the. I think you’re right, John. I think that’s definitely going to be something that continues.

[00:10:26.530] – John

Yeah. And one of my favorite people out there, Brian Mitchell, who runs the full time MBA programs at Goizueta at the Emory University, has mentioned the same thing. The flexibility to take the MBA has dramatically increased because demand for flexibility is great. The days of just thinking about an MBA as simply a two year program are long gone. In many cases, online versions of the MBA and part time versions of the MBA far exceed in enrollment. Full time MBA programs that almost all the schools that offer these options, which just shows that people really want the flexibility to get this education in ways that don’t force them to quit a job and have no income for two in on digital learning. I would think that a school, Caroline, like INSEAD, with multiple campuses, could use digital learning in really new and fascinating ways. Because if you’re sitting in Fontainlo and you have people, students in Singapore and San Francisco and Abu Dhabi, you can bring them all together digitally and make that part of the in person program, right?

[00:11:51.010] – Caroline

Yes, and they’re already doing that. The school has already adopted a lot of these practices and integrated virtual teaching into the program, and they’ve been doing some really interesting stuff, particularly of course spurred by the pandemic, but that has only continued and of know with a new dean at INSEAD. I think one of the reasons that he was brought in, Francisco Velozo, was because he has this experience at Imperial of driving digital transformation. And I think that will be a key part of his mandate at the school over the coming years to continue. I think the school has already made a lot of great strides and I think that that is something that will really be a top priority for them over the coming years. And that’s one of the reasons why he got the job. And I absolutely agree that there is a lot of demand for flexibility and schools are looking to address that. And this is part of the continued shift away from the two year program. Right. And I think that in the future there will still be the flagship two year programs at the top schools and those will remain strong.

[00:13:05.200] – Caroline

I don’t see those losing appeal anytime soon. But for the rest of the markets I think there’ll be far more diverse offerings. And one of the challenges for schools, I think, is that the two year program is so widely recognized. Right. And it kind of has a brand in itself and it’s great to have all of these new innovative master’s degree programs and different options, but it’s kind of a confusing marketplace for applicants and then also for recruiters. So I think it’s a challenge for schools to try and get that same brand recognition for those additional degree programs so that the students and the graduates from those programs will get the same value and return on investment that the graduates have had from the two year MBA programs.

[00:14:00.930] – John

Yeah, definitely true. The other thing I think that’s going to be a big issue in the new year is the continuation of the importance of climate change, sustainability and health care. These are areas that the business schools have embraced, have added specializations, concentrations, majors, degree programs, experiential learning opportunities, and I see no decrease in that. In fact, in the sustainability area where we’re doing a lot of special reports and we’re going to be holding a very big event on sustainability this coming year. That will be an international event where 3000 people are expected to come, this is just a massive area. Of course, this is also why we chose INSEAD as our MBA program of the year, because INSEAD completely revamped its curriculum from top to bottom around this topic. And just more and more schools are jumping on this bandwagon because this generation really is interested in some of the big societal challenges we face as a human species. And they think that business is a way to address those challenges. So sustainability, healthcare, climate change, are going to be big issues for the business schools in terms of their curriculum, in terms of their experiential learning opportunities and this whole area, ESG, it’s just exploding.

[00:15:36.630] – John

Caroline, you see this in Europe in particular. I think actually, in many ways, the european schools have actually taken a leadership role in this field.

[00:15:46.030] – Caroline

Yeah, I agree. It’s much more integrated into the curriculum at schools like insead than it is in many of the top us schools. And I think that also reflects just a general awareness of these issues. As you know, I’ve lived in the US for many years, and I’ve lived in Europe for many years, and I spent a lot of time in Europe. And I am aware that, or I am quite surprised at how big the difference is in the consciousness of environmental issues and people’s personal responsibility in that regard in Europe versus the US. And the US is way behind in that. And I think that hopefully the US will do some catching up. But it’s great that some of the schools like INSEAD have been taking the lead on this also, Oxford said business School, because what Business Casual. You wrote about this in your article about INSEAD being the school of the year, that businesses, what businesses are telling business school is that they are having difficulty translating their sustainability goals into day to day reality of how they execute and how they implement and new business models. And so they’re really looking to a new generation of leaders to understand how to grapple with this and how to lead and implement.

[00:17:11.220] – Caroline

And so I think it’s wonderful that schools are looking to make this not just an elective right, not just an add on that’s nice to do, but really a fundamental part of the curriculum because it will be a huge part of the graduates jobs going forward. And fortunately, this generation really wants to take on that challenge. Thank God that they do. And they are aware that they are heading into a market that has a great deal of uncertainty. I think as we look forward, we look ahead to the coming year. To me, it seems a more uncertain world and more chaotic than this time last year. And business school candidates and students are aware that they are entering a very complex geopolitical environment and that this has an impact on their businesses. Right. In terms of supply chain shocks, which we’re seeing right now in the shipping industry. Given the conflict in the Middle east, things can change extremely quickly. And understanding how to address that and how to operate in a very ambiguous environment will be in a very important skill going forward. And I’m thrilled that schools are looking to really make this a fundamental part of the methodology.

[00:18:37.410] – Caroline

Sorry, their pedagogy.

[00:18:39.090] – John

Yeah, so true. And you mentioned the uncertainty and the chaos, and it’s true. I think with social media, we tend to focus more on the negative than the positive. And there are more people against things than there are people for things. And I’m just going to say that at business school, I find students who are much more positive, much more upbeat, much more willing to acknowledge the good things than the bad. And I don’t know if this is just a question of the people who go to business school are more optimistic in general or what it is. I mean, Maria, do you think that’s true?

[00:19:26.870] – Maria

I think business schools attract people who are doers, people who make things happen. I think it’s a self selecting sort of thing where you’re probably not going to bother going to business school. I mean, you’ve got to be optimistic if you’re going to take out $100 to $200,000 of loans to get this degree. I mean, you’ve got to have a pretty positive attitude in general or optimism about your own life. So I think there’s that part of it, right? You wouldn’t even invest in such a degree if you didn’t have some sort of fundamental positive assumption or positive hopes for yourself. But even in general, I do think that business schools tend to seek and let in people who are definitely hands on, who make things happen, who don’t just sit around and complain and say, oh, management in this company is so messed up, and we’re just going to sit around and at the coffee maker, I think that’s right. They look for people who are the people who are like, I don’t think it should this way, and let’s change things, and why don’t we try something different? Those are the people who get into business school.

[00:20:29.770] – Maria

Those are the people who are attracted to business school. And so I’m not surprised to hear that when you are talking to business school students that you are seeing people with sort of a proactive, can do attitude.

[00:20:40.170] – John

Yeah, I’m going to just tell you, it always gives me tremendous hope for the future to meet with young people who have goals in life to not only obviously improve their own lot, but to improve the lot of others. And they do focus on the positive, and they are doers. I think this is nothing more than another endorsement for, why do you want to go to business school? To be honest, because I would want to be surrounded by positive people who are going to get things done and to put some emphasis on this, in this world that often seems so uncertain, so chaotic, so filled with turbulence. Since January of 2020, 113 and a half million jobs have been created in the United States. Unemployment has fallen from 6.3% to 3.7%. There’s been no recession, even though economists have been forecasting one for over a year. We’ve had a quick recovery from economic shocks with inflation, interest rates falling. They’ve had higher growth or lower inflation than any advanced nation on earth. And yet everyone is hand wringing and crying and moaning. So I think this coming year is a hope. This is less a prediction than it is a hope on my part, that people realize the good things that are happening and the positive things and lift themselves off of the social media morass and quagmire that exists, that brings them down and makes them be against things instead of for things.

[00:22:18.590] – John

I mean, that’s more of a hope than it is a prediction for 2022. And maybe, Caroline, do you have a hope as opposed to a prediction for the new year?

[00:22:30.610] – Caroline

Well, in terms of business schools, I’m hoping that the recruitment market will pick up, because 2023 was not a fantastic year for people graduating, and some employers postponed offers and weren’t recruiting in such large volumes. So it was not a fantastic year recruitment wise. And I think that given the factors that you’ve mentioned, it may well be a more positive outlook for people coming out of business school in 2024. So that would be wonderful. And then I think that a new Trump presidency would be very bad for business schools. We know that in the past, it really damaged the flow of international candidates to graduate education in the US. And so that’s just one small reason why I hope that that’s not the prospect that we will be facing at the end of this year.

[00:23:26.950] – John

Yeah. And obviously, that’s a big issue in the United States, the election that’s kind of really dominate the news and the impact of that, which is a reason why I want to put a positive spin on things, because there’ll be a lot of negative advertising and a lot of negative comments coming out in this very polarized world that we have other predictions in terms of application flow, we always talk about, when is it a good time to apply, when is it a bad time? And the truth is, we’ve seen, we think, an uptick in applications this current season. This past week is a very big week where round two applications are due at most of the big brand name schools, and we’re seeing an uptick there, not a big one. But an increase over the previous year. And Maria, do you think that’s going to continue into the rest of this.

[00:24:27.910] – Maria

Mean, one never knows. But if I had to guess right now, I’d say things will probably be pretty steady going into this year from what we just saw or what we’re seeing right now. So I don’t expect any major shocks downward nor upward, of course. I feel like every three months we’re like, oh, there’s a whole new thing that we’d never anticipated happening three months ago, and here we are. But as of this moment, in this very delicate moment in which we find ourselves, I think application numbers will probably be steady this year.

[00:25:01.390] – John

Yeah. And Caroline, you’re seeing an uptick in your business as well that suggests that things are a little bit better than they were last year in terms of application flow. Do you think that that’s going to pretty much stay steady throughout the year?

[00:25:16.130] – Caroline

Yeah, I think that the 2023 – 2024 season will have seen slightly larger volume than 2022 – 2023. And I would agree that where things stand right now, as of the beginning of January, it looks to me like there will be no major trend up or down in application volume. And in any case, candidates are often trying to look into the crystal ball, right. And think about when is the best time to apply. And I would always encourage someone just to apply when it’s the right time for them, rather than trying to second guess the market, because you cannot second guess the market. And if you’re a strong applicant, then you can stand out regardless of where the cycle is. So I would encourage people to focus on the best timing for them personally, rather than being too concerned about reading the admissions tea leaves.

[00:26:10.230] – John

Yeah, that’s really true. Always the best way to apply is when you can put your best foot forward and not regard, with no regard to how the application flow is or anything. Look, the best time to apply is when you know you can do a good application and your chances of getting in are increased because of that. So, Caroline, one surprise is Stanford has not yet named a new full time admissions director for their MBA program, and it’s been now over a year since the loss of their full time director. What do you make of it?

[00:26:54.920] – Caroline

Well, I think that it’s been very difficult for them. It’s a bit of a hot potato role to take on, and it’s not an easy position to fill. I know that they’ve cast a very wide net. I know several people who’ve been contacted for the position. It feels like every time I bump into someone they mention. Oh, by the way, I was contacted for the Stanford GSB editions role, so they have been casting a very wide net. What I’ve also heard is that they are looking to appoint, ideally, a Stanford alum, Kirsten Moss, who was there previously, who was fantastic, was an HBS graduate. And from what I understand, the school feels that the optics of having another non Stanford MBA might not be not so positive. So I believe that they’re looking to appoint someone who is a Stanford graduate. And of course, that’s not easy because Stanford graduates are so incredibly successful and the cost of living in the Bay Area is extraordinarily high. And it’s a challenging role. Right. Look at what happened in admissions last year with all of the legal action, and there’s ongoing legal action this year. So it’s potentially a very high profile, challenging role to take on for not a vast amount of money.

[00:28:18.700] – Caroline

So I think the ideal candidate would be someone who is a GSB grad, who’s already made their money and is not so concerned about their income, but relishes the challenge of it’s a wonderful role.

[00:28:36.140] – Maria

Right.

[00:28:36.650] – Caroline

What a fabulous thing to be the gatekeeper to what many people regard as the world’s best business school. Possibly, right. Or one of the world’s best business schools. So it’s a huge honor to have that role, but at the same time, it is a real hot seat to be in, I think. So perhaps the ideal candidate would be a GSB alarm who hasn’t read the news in 2023 about what was going down in admission.

[00:29:09.790] – Maria

From the marketing side of it, though, Caroline, if they have an HBS alum, I mean, the story is like, our graduates are so successful that they don’t need to take on this role, and so we had to take someone from a lesser business school.

[00:29:26.870] – Caroline

That’s a great spin. I love it.

[00:29:33.350] – John

The other issue, and I bring this up because of the recent resignation of the president of Harvard University and all the rhetoric around her. And I wonder, you know, what impact this is going to have on DEI efforts. All the schools are very much dedicated to enrolling diverse classes of students, and not merely by gender and race, but socioeconomic background, industry, work experience, geography, and more broadly defined diversity measures. But to the extent we now have a Supreme Court decision that bans favorable treatment to applicants who apply from minority backgrounds. And you also have now the first black female president of Harvard resigning the job under tremendous pressure and very harsh publicity, what impact this is going to have on DEI efforts at business schools? Caroline, you have a view on that?

[00:30:45.870] – Caroline

Well, I think this is all part of the culture wars in the US, which are sadly being mobilized. It’s being activated to mobilize people for the purposes of upcoming elections. And I think that’s very sad. So I am less positive than you, John, about people getting out of social media, not going down rabbit holes of negativity. Unfortunately, I think that that is only going to increase this year, and AI will only worsen that, unfortunately. So I think that we will see ongoing culture wars on campuses, and I think it’s going to be very difficult for schools to manage this. But the schools have the desire and the will to continue with those efforts. I’m sure that they will continue with their DEI efforts. It will just be under greater pressure, no doubt, from certain parties and stakeholders.

[00:31:49.100] – John

Yes, I think that’s right. And I think there’ll be greater scrutiny of this issue and all the whole cultural war issue that’s been going on here, particularly in the United States, for some time. I think in a way, hopefully it peaked in 2023, but with the election coming up and all that, it will likely raise, I’m not so sure that it has peaked. That, in fact, the worst is yet to come. Maria, any thoughts on that?

[00:32:20.890] – Maria

So much for the optimism going into 2024.

[00:32:25.020] – John

That’s why you want to go to business school and be an optimist.

[00:32:27.650] – Maria

I know. Seriously, let’s all just embrace that. Let’s just envelop ourselves in that energy. Let’s just surround ourselves with, let the.

[00:32:34.400] – John

Political science students do and the law school students.

[00:32:38.690] – Maria

Oh, my gosh. I feel like the social media thing, it’s just the last election, the last couple of elections have shown that, unfortunately, fear and loathing are extremely profitable. And I think the algorithms are just getting smarter and smarter at giving us those dopamine hits and those hitting the amygdala, that fear based lizard part of our brains. And they’ve realized that they can make a lot of money that way. So I just think they’re getting better and better and better at guiding us.

[00:33:13.870] – John

Here’s something interesting, and it has little to do with predictions for the new year, but it does tie into this discussion. Two weeks ago, I was sitting down with the dean of UNC’s Kenan Flagler business School, who just joined the school from UVA, Darden. Terrific person. And she pulled out a piece of paper and drew a chart on the piece of paper that basically showed a line soaring upward from 2005 to the present. And during the pandemic, it went up just a little bit and what the line represents is the amount of mental illness in America. And so the question was, well, what in the world happened in 2005 to have caused this great spike in mental illness? And it turns out that in 2005 was sort of the year of the widespread adoption of the smartphone and access to social media and its addictive properties, and how people are so addicted and so unlikely to be present wherever they are, and to be influenced by all of this craziness that goes on in the world, poured into your social consciousness by anonymous people who have no courage to stand behind what they contend they believe.

[00:34:37.390] – John

And I’ll have another hope that people try to break their addiction with this technology and to unleash themselves from their phones and be present with their friends and with their relatives and with themselves, instead of being so completely addicted to this technology and leashed to it in a way that influences what they think, what they say and how they act. That is not a prediction, but it is a hope. So let’s just be really hopeful about 2024. Anyone who sits down when the calendar changes and they do a resolution that they inevitably don’t follow through on, just a stating of a resolution, is a hopeful act in and of itself. Let’s all hope that all of you out there become more present, become more positive, become doers, instead of people who comment on other people’s failings and focus on the positive in life, because that’s how you’re going to have a positive, more enthusiastic, a more meaningful life, by focusing on the positive. In all the years of interviewing leaders in both the corporate and non corporate worlds, one trait above any other that I found in almost every leader, with no exception, is how positive they are and how optimistic.

[00:36:04.600] – John

You don’t get anywhere in this life by being negative. You just don’t. So for 2024, I’m going to put on a smile. I’m going to be a happy person, and I hope you are, too. And again, Maria and Caroline, I hope you’re going to be happy this year. And for all of you out there, I hope that your dreams are realized. And if you are applying to business school this year, know that it’s a great time to go and be in that positive company. Thanks for listening.

The Economist Dis on MBAs: Is the Degree Still Worth It?
2024: Predictions & Hopes For Business Education & Life
Maria |
January 11, 2024

[00:00:00] John Byrne: Well hello everyone, this is John Byrne with Poets and Quants, welcome to Business Casual, our weekly podcast with my co-hosts Maria Wich-Vila and Caroline Diarte Edwards. Today we have a special guest, Heidi Hillis from Fortuna Admissions. She is based in Australia, is a senior expert coach for Fortuna, and has three degrees, all from Stanford, a BA in English literature, that’s my degree, an MA in Russian studies, and an MBA from the Graduate School of Business. And we have Heidi here to discuss some really fascinating research. Here’s what Fortuna did. They dug into the last Two class profiles of the Stanford Graduate School of Business.

That’s the class of ‘23 and the class of ‘24. They looked up all these folks on LinkedIn to identify a little bit more about their backgrounds, including their former employers and their places of undergraduate education to come up with an incredible analysis. Heidi, welcome.

[00:00:46] Heidi Hillis: Thank you. I’m glad to be here.

[00:00:48] John Byrne: Heidi, what is, what are the big takeaways from your deep dive discovery?

[00:00:54] Heidi Hillis: It’s hard to know even where to start. I think there’s a quite a few interesting kind of trends that we’ve seen that have taken place over the years. We were mentioning before the call that traditionally there hadn’t been, 10 years ago, if you’d looked, you wouldn’t have seen so many tech companies represented, but now there’s a big presence of tech companies who are feeding a lot of these MBA programs in Stanford in particular.

I think that the thing that was really interesting was, looking, not just at where the companies that were feeding the students, the applicants to Stanford. When they were working there, when they were applying, but actually the paths that they took prior to their current job.

So how many people were working, if you look at McKinsey, for example, or Bain and BCG, those are obviously companies that feed a lot of applicants to the program, but we found 20%, which seemed to be normal of, the class came from consulting, but if you actually look into the numbers in their background, You would see that actually 37 percent of these two classes had worked at McKinsey sometime prior, or actually in consulting, so it was, it’s The kind of the patterns that are behind, what you would normally see in terms of what Stanford tells us.

So you get a sense of the paths that people have taken. And so that’s something that was really interesting to see.

[00:02:16] John Byrne: Absolutely. And of course, this is this analysis goes so far beyond what any applicant would learn by simply looking at the class profile that the school up because, this level of detail is never available to people.

[00:02:33] Heidi Hillis: No, and yeah, for example, you could see that, Stanford will say that they have around, each year around 50 percent of applicants are international, which is a great statistic and gives you lots of hope if you are an international student. But when you dig into the numbers, you actually understand that.

75 percent of the people who get into Stanford actually went to a U. S. University. So even if you’re international, it does have does seem to have kind of an advantage of having been educated in the U. S. That seems to be something that they look for. However, I think. The concentration of universities in the U.

S. that are feeding to Stanford is something also that, if you’re looking at it, you might find a little bit dis, disconcerting. There’s a few programs that are really, obviously the top. Programs as you would expect places like Harvard, Stanford, Yale, the Ivies but if you look at the international universities very diverse from all over the world, really lots of people from different places, which is also really interesting.

[00:03:38] John Byrne: Yeah I tell you, one of the things that struck me in the data is how consistent it is. 10 years ago, we did the same exercise at Stanford and a bunch of other. Schools from Harvard and Dartmouth and Columbia and talk and a few others and back 10 years ago, we found that 25. 2 percent of the class of 2013 were from Ivy League colleges.

And the Ivy League 8 schools, not including Stanford. And if you included Stanford, it would have been 32. 6%. So now, let’s move forward to your data. And in 23, 30. 7 percent went to Ivy League schools, even above the 25. 2. And in 24, 27. 9 percent went to Ivy League schools. So it looks like Stanford has gotten even a little bit more elitist than it was.

Yeah,

[00:04:41] Heidi Hillis: It’s, it is it’s what the data says, right? Obviously, this is a sample. We have 80 percent of the two classes. So we don’t know where those other people went. And that might skew the data a little bit in another direction. But it is, if you look at there’s 15 schools, that include the Ivy’s and then you have UC Berkeley and obviously Stanford that really are contributing, 49 percent of the class of 23, 47. 3 percent of the class of 24. So that is a pretty heavy concentration and But, if you actually look into the data, you see a lot of people also, each of these is actually an individual story.

You see a lot of people who come from other schools as well. So it’s not like you have to give up hope if you come from a different school. I see a lot of individual stories that, from the whole range of U. S. schools that really are feeding into Stanford. So I think what the data doesn’t also tell you, unfortunately, is how many of these Of people from these backgrounds are actually applying.

So

[00:05:39] John Byrne: good point.

[00:05:40] Heidi Hillis: It’s it’s hard to know. And sometimes I think people this is. A path that a lot of people who go to these schools plan to take from the very beginning. So I would see, it would be interesting to know that I don’t know that we will ever find that out. But, um, that’s something to keep in mind as well.

[00:05:56] John Byrne: Yeah. And that’s a fair point. Because how reflective are these results of the applicant pool reflective of an elitist attitude probably a combination of if I had to guess, but, it is what it is, and these institutions obviously are great filters, so you come from McKinsey, Bain, BCG, and you go to Harvard or Stanford or Penn, and you pass through a fine filter, and it makes you less of a admissions risk than if you went to, frankly, the University of Kentucky and worked for a company that no one knows of.

That’s just the reality of elite MBA admissions, right?

[00:06:40] Heidi Hillis: Yeah. And so you will see that the people who are not going, you’ll see a lot of the people who you would, the profiles that you would expect, the Harvard undergrad that then goes to Goldman that then was working at a PE firm.

That’s a really typical profile that you’ll see. But you’ll also see some really, unique and interesting ones, which I think, Okay. Helps you understand that if you don’t have that path, you also have a real chance at these schools, and maybe even more of a chance, again, not knowing, how many of those Goldman P.

E. Harvard grads are applying. So I’m thinking of the guy that I saw who he went to UPenn undergrad, studied engineering, started out a kind of pretty typical path working in private equity, but then made a big pivot to work for go to Poland where he was working in a real estate investment firm and the head coach of the Polish lacrosse team.

So you have really interesting profiles like that, that you can see that. aren’t necessarily taking that typical path. And sometimes that really does help you stand out.

[00:07:42] John Byrne: True. Maria, what surprised you most about the data?

[00:07:48] Maria Wich-Vila: Wow. I think we already covered, the, one of the biggest ones was the number, the percentage of people who would had some sort of either their undergraduate or graduate education within the United States.

Intuitively, I had felt that was true. And sometimes when I try to, give some honest, tough love to applicants from certain countries, and they’ll say, oh, but Maria, I think you’re being a little too pessimistic. After all, X percent of the applicants at these schools are international, and Y percent are from a certain geography internationally.

I’ll say yes, but that doesn’t mean that they’re all Solely from that area. A lot of them are, do have significant international educational experiences. I think another, speaking of the international piece the percentage of people who had significant international work experience as well was something else that really jumped out at me.

Because it would signal to me that Stanford really does value this global perspective both within probably its domestic applicants and also its international applicants. So I thought that was also a really interesting piece of data that jumped out at me.

[00:08:52] John Byrne: Now remind me what percentage was that?

[00:08:56] Heidi Hillis: People who are international

[00:08:58] John Byrne: who have had international work experience.

[00:09:01] Heidi Hillis: I think it was 30%.

[00:09:02] Caroline Diarte Edwards: Yeah. Yeah. Yeah, it’s pretty

[00:09:04] John Byrne: impressive.

[00:09:04] Caroline Diarte Edwards: 30%, which I was thrilled to see. As well as coming from in Seattle and Europe. Obviously the international schools put a heavy emphasis on international experience and I hadn’t fully appreciated that. A school like Stanford would also.

really value that to the same extent. And it’s great to see that candidates are making the effort to get outside of the U. S. and get international experience because I think you gain so much from that exposure. And you bring more to the classroom if you’ve got that experience. I know that both Maria and Heidi.

I’ve worked outside of the home countries as well. Pre MBA and I think that you just have so much more to contribute to the whole experience. And it was great to see that 30%.

[00:09:50] John Byrne: What else struck you, Caroline?

[00:09:53] Caroline Diarte Edwards: We talked about the concentration of academic institutions, and I was also surprised about the concentration in employers.

So while there is a very long list of employers where the students have worked pre MBA when you dig into the career paths that they’ve taken there is some interesting concentration. Heidi had noted that the reports that There are 26 companies that account for nearly one third of the class in terms of where they were working right before Stanford.

But when you look at their whole career history, those same 26 companies represent over 60 percent of the class. So that is, yeah, that’s quite extraordinary that so many of the class have experience of working at quite a short list of companies.

[00:10:46] Heidi Hillis: I think that’s reflective of, if you really think about it, you have a lot of these companies.

You’re talking about the Goldmans and the Morgan Stanley and McKinsey that have really large programs that recruit out of undergrad that are really training grounds for. A lot of people that then on to do, work in industry or go on to work for in finance in particular, a lot of people starting out at some of these bulge bracket banks and then going into.

Private equity or smaller firms. So the diversity within finance in terms of where they were working prior to MBA is quite large compared to consulting because there just aren’t as many consulting firms, but a lot of people in financing, a lot of different firms, but they, a lot of them really do start out in these training programs, these analyst programs that are so big and popular.

[00:11:34] John Byrne: Yeah, true. And looking back, I did this exercise as well. The feeder companies to Stanford 10 years ago in the class of 2023, 22. 8 percent from McKinsey, Bain, BCG, and your data, 22. 5 percent work there. Incredible consistency over a 10 year period. When you look at the top six employers 10 years ago, they were McKinsey, BCG, Bain, Goldman, Morgan Stanley, and JP.

Morgan Chase. They accounted alone for 34 percent of all the students in the class of 20, 2013 at Stanford. In your data for 23 and 24 they account for 29. 8%, just a few percentage points less. So remarkable consistency. And I think you’re right, Heidi, this is a function of the fact that these firms bring in a lot of people who are analysts and actually expect them after 3 to 5 years to go to a top MBA school.

So there’s a good number of them in the applicant pool to choose from and let’s face it, they’re terrific candidates.

[00:12:46] Heidi Hillis: Yeah. I think another pool of really terrific candidates that you see, and I don’t know what the 2013 data was saying, but is the US military, which is really, I think, again, something that I felt having worked with lots of military candidates myself, understand that, Yeah, intuitively, I would have expected, but to see it in the data is actually really interesting.

You just see Stanford in particular, I think, is really looking for leadership potential, and it’s so hard to show that as an analyst, as a consultant, but as in the military, these people have such incredible leadership experience that it really helps them to stand out.

[00:13:23] John Byrne: Yeah. And let’s tell people what the data shows.

How many out of us military academies,

[00:13:28] Heidi Hillis: In all in total, we had, 20 over the two years. So that’s in the two classes that we found. So that’s, a pretty large number. And they come from all the different academies, right? So you’ll find them from different, not academies, in the army, navy and the marines.

So you’ll see that. And you also see quite a few, in the data we’ll, we see a lot from the Israeli military as well, but that’s actually a little bit difficult to because every Israeli does go into the military. So it’s they have that in their background. Any Israeli candidate would have Israeli military background as well, but again, that’s.

Place that people can really highlight their leadership. So you had eight people from who had been, who were Israeli and obviously had military experience where they were able to demonstrate significant impact and leadership prior to MBA.

[00:14:18] John Byrne: Yeah. In fact, 10 years ago, roughly 2%. of the class went to either West Point or the U.

S. Naval Academy. Good number of people actually from the military. Maria, any other observations?

[00:14:34] Maria Wich-Vila: Yeah, I was also surprised at the fact that within those top employers And when we look at the tech companies, it was Google and Facebook and Meta with a pretty large showing. Google was actually the fourth largest employer after the MBBs and, but then, I was expecting there to be an equal distribution amongst those famous large cap technology companies.

So I, I would have expected even representation amongst Google, Meta, Microsoft, Apple, Nvidia, Amazon, et cetera. And yet. Apple and Amazon only had one or two people each versus Google at 25. So I thought that was really fascinating and it makes me wonder if perhaps it’s a function of maybe Google and Meta might give their younger talent more opportunities to lead impactful projects, perhaps.

I’m just guessing here, but maybe Apple and Amazon perhaps are more hierarchical. And maybe don’t give their younger talent so many opportunities, but I was really surprised by that. I would have expected a much more even distribution amongst the those famous those famous tech companies.

[00:15:40] John Byrne: Yeah. You’re right. And I crunched the numbers on the percentages and Google took three and a half percent of the two classes and that’s better than Goldman, Morgan Stanley, JP Morgan Chase. Facebook had 2. 7 percent and Microsoft at 1. 5, and I was shocked at Amazon because, Amazon is widely known as the largest single recruiter of MBAs in the past five years.

At one point, they were recruiting a thousand MBAs a year, but in, in one sense, maybe Amazon quite doesn’t really have the prestige. For Stanford MBAs who might rather work elsewhere, I think that might be is, you look at the employment reports at a lot of the other schools and Amazon is number one at a number of schools and very low percentage of people from Amazon going to Stanford.

We don’t know, of course, how many. Leaving Stanford and going back to Amazon, but it can’t be that many.

[00:16:41] Heidi Hillis: I wonder if there’s something about just a proximity effect here. You have the plate, like the meta and Google just being so close to Stanford, maybe it just, attracts more people applying because they.

They’re almost on campus and maybe, just being Amazon all over the world and different places could be not attracting as many. I don’t know.

[00:17:03] John Byrne: Yeah, true. The other thing, the analysis shows, and this is what you also gather from the more public class profile is really the remarkable diversity of talent that a school like Stanford can attract year after year.

It is, it blows you away, really. The quality and the diversity of people despite the concentration of undergraduate degree holders or company employers, it’s it’s really mind boggling, isn’t it?

[00:17:33] Heidi Hillis: Yeah, they come from everywhere and really interesting paths and even the people I think that, have those kind of typical paths, you see a lot of diversity within them as well.

So I think, even if you’re coming from a Goldman or a McKinsey having lived in another country or gone to done a fellowship abroad or running a non profit on the side. These things are actually what helped them to stand out. But you do see some really interesting, I think, profiles, too, of people who’ve just done, you get a sense of what it would be like to be in the Stanford classroom.

People from really unique and different backgrounds. People who come from all different countries and lawyers, doctors people who have run, nonprofits in developing countries people running large programs for places like Heineken or Amazon too. But, it’s a real diversity of backgrounds.

[00:18:27] John Byrne: Now, Heidi, I wonder if one is an applicant. Is this discouraging to read and here’s why if I’m not from Harvard, Stanford, Penn, Columbia, Brown, Cornell, Dartmouth, and if I didn’t work for McKinsey, Bain, BCG, Goldman, Google am I at a disadvantage and should I even try? Some people look at the data and come away with that conclusion.

[00:18:52] Heidi Hillis: I think it’s a reality check for a lot of people. I think it’s just, it’s really, it just helps people understand, what it, the difficulty of this, why it’s so competitive, but I think that there is, again, behind the kind of the percentages, you do look at these individual profiles and I would get, I would actually take a lot of hope from it if I were looking, as an applicant, because especially if you are.

Maybe a little bit more of a big fish or small fish in a bigger pond or big fish in a smaller pond you go to Rice or you go to Purdue or, and you do really well, those are the people who, they’re definitely looking for that diversity of background as well as the international.

I think that’s really neat. think that, instead of looking at the data and saying, why not, why I shouldn’t even apply, it’s why not me look at these other profiles of people who have taken really unique paths that that do get in. So I think it is actually a Kind of a mix of both, it is a reality check for a lot of people, but it’s actually, there is so much diversity in the data as well.

I think also one thing that we haven’t really covered is about is just the prevalence of social impact in, that’s really taken hold of the class. I don’t, again, going back to your 2013 analysis, I’m not sure how easy it was to tell that, but a lot of you can see reflected in the both the types of organizations people are working for, but also their titles and the kinds of work that they’re doing that that there’s a huge 40 percent of the class of the two classes had some kind of social impact in their background.

Whether that’s, running their own nonprofit on the side or volunteering or. Running trans transformational kind of programs within companies that are, either in finance or consulting or in industry. That’s a big trend. I think that people can take heart from as well.

So if you’re working if you feel like you’re in an organization where you’re not getting the leadership that you. can use to highlight your potential for Stanford, that’s definitely a place you can go is working for in volunteer capacity for a non profit or on the board of a of some kind of foundation.

Those are the kinds of places that you can highlight your potential

[00:21:00] John Byrne: true. And I know we have a overrepresented part of every applicant pool at an elite business school are software engineers from India. And I wonder in your analysis, how many of them did you find from like the IITs?

[00:21:18] Heidi Hillis: That’s a good question. The IITs, it was again, it was one of these you have about 50 percent of classes internet, so 25 percent of the class. was educated outside of the US. The IITs are going to be up there. Let’s see from India, 2. 1 percent of the class came from India. So probably, I don’t know offhand exactly how many of those were IITs, but

[00:21:43] John Byrne: I’ve had a lot of them.

[00:21:45] Heidi Hillis: Yeah, probably a lot of them. Although I think, that’s the other thing is that people who come, to work with me from India, they feel like if they haven’t gone to IIT, then that’s going to be a disadvantage. But I think, you’ll find that there are, there’s representation of other universities as well.

Definitely.

[00:22:00] Caroline Diarte Edwards: Yeah, I was just looking at the list of undergrad institutions. And for example, you’ve got Osmania University from Hyderabad. So it is not, it’s not all IIT. Okay.

[00:22:12] John Byrne: Yeah, exactly. And Caroline, 1 of the things about the institutions that are really represented here and that I don’t really see unless I missed it.

I didn’t see a Cambridge or an Oxford. Two of the best five universities in the world. And I wonder if that’s just a function of fewer people in the applicant pool or what? What do you think that could be about?

[00:22:36] Caroline Diarte Edwards: I had a look through the uk Institutions and you have got cambridge in there.

I think I also noticed. Bristol university there are a few different universities. So i’m aston university, which is not it’s not on a par with Oxford or Cambridge. So I think that speaks to the point that Heidi made that you don’t have to have been to an elite school to get into Stanford.

Aston is a good solid university, nothing wrong with Aston, but it’s not it’s not one of the top UK universities. So there’s definitely some interesting variety in the educational backgrounds of the students going to Stanford. And

[00:23:16] John Byrne: then, yeah, it is if you’re a big fish in a small pond, like Afton, you’ll you could still stand out in the pool.

[00:23:26] Heidi Hillis: Absolutely. There’s a lot of really interesting background, you have look hard on blue and you have Miami University and some really smaller universities abroad. I think. Again, it’s really, if you look at that, it does give you hope because it’s really what you do afterwards and if you, obviously, if you come from one of these schools, you probably want to be in the top, 5 percent of the graduating class, you want to show that you have the GPA that can support an academic background that they feel comfortable that you’ll be able to compete academically, but, and maybe that’s what you’re Offset by the, the GMA or the scores, you don’t know, we don’t have those on here.

But, um, the path post university really becomes much more important in those cases. What you’ve done since then where you’ve, how you’ve risen from starting at a entry level position to, running a division or heading a country group or something like that.

[00:24:21] John Byrne: And as far as Cordon Bleu goes, every good business program needs a Cordon Bleu, for God’s sake, right?

You want to eat well at those NBA parties, don’t you?

[00:24:32] Heidi Hillis: Absolutely.

[00:24:35] John Byrne: Maria, I’m sure that was true at Harvard.

[00:24:38] Maria Wich-Vila: I wasn’t the one doing the cooking but I certainly, I was certainly a member of the wine and cuisine society where I happily participated in the eating and consuming a part of that.

But to, to the point that we were just recently talking about. regarding being a big fish in a small pond. Not only have I seen it personally with applicants that I’ve worked with who did not attend these elite universities, but even many years ago, I attended a, an admissions conference where Kirsten Moss, who was the former head of admissions at Stanford, she actually told stories about how they’ve accepted people who even attended community college.

But within the context of that community college, they had really moved mountains. And she said that one of the things that they look for is, Within the context and the opportunities that you’ve been given, how much impact have you had? So maybe you don’t have an opportunity to go to Yale or MIT or IIT for your undergraduate, but whatever opportunity you have been given, have you grabbed that opportunity and really made the most of it and really driven change?

So she specifically called out, I believe, I believe there were two students that year at the GSB who had both started their educations, their higher educations at community college. Anything is possible. It really is about finding the people who, wherever they go, they jump in and make an impact.

[00:25:55] Heidi Hillis: Yeah, I think that to that point, I think it can almost be a more difficult if you’ve gone to Harvard and then worked at one of these, gone on one of these paths because we know that there’s, that’s an overrepresented pool in the applicant pool to stand out among those to have had that, that pedigree sometimes can be a disadvantage, right?

If you haven’t done as much as you should have with that, or if you started at that high level to show that level of progress over the course of your career is actually a little bit more difficult. Okay. And coming from a community college and rising to, a country level manager in some places is actually puts you at a significant advantage, I would say.

[00:26:31] Maria Wich-Vila: Because it’s hard for those people, it’s hard for those people to stand out, but also I think some of them go on autopilot, right? I think some people are on this kind of achievement, elite achievement treadmill, where they’re not even really thinking about what do I want to do with my life?

They’re always reaching for whatever that next, what’s the best college to go to? It’s Harvard Princeton. Yeah. Okay. Now that I’m here, what’s the best employer to work for? It’s McKinsey, Bain, BCG and without actually perhaps stopping to think about what is my passion? What impact do I want to make in the world?

And so I feel sometimes those autopilot candidates, I feel a little bit bad for them because they’re doing everything quote unquote and yet sometimes when you speak with them, that passion just isn’t there. And I do think that may ultimately harm them in the very, very elite business school.

Admissions because business schools want people who are passionate because at the end of the day, in order to do hard things, you’re going to need passion at some point to get you through those low periods. And so I think that’s something business schools look for. And I do think that sometimes these.

These kind of autopilot candidates might sometimes be at a disadvantage.

[00:27:29] Heidi Hillis: Yeah, I think that, to that point look in the data, when you look at it, you see so many people who’ve gone to McKinsey, Bain, Weasley, or Goldman, but then there’s a, you see a lot of success for people who’ve actually pivoted.

So those pivots that are post The second or third job really do show you that, if you’re if you get a candidate who’s coming from, still at McKinsey, okay, that’s fine. They have to be the top 5 percent of McKinsey, like they have to be going to get so many McKinsey applicants that the only the, you can look at the data in a couple ways.

One is, oh, my God, they took 12 people from McKinsey and the others. Oh, my God, they only took 12 people from McKinsey, right? That’s So if you want to be one of those 12, you have to be the top 12 in the world, right? Whereas if you’ve gone to McKinsey and then done an externship at a health care startup and then moved on to be a product manager at for health at Google, that kind of a path is definitely showing a little bit more, maybe risk taking, maybe ability to follow your passions.

So I think that. When I see candidates who come to me, for example, and they’re like, not thinking about applying now, but maybe in a year or two, I say, look for an externship, maybe think about pivoting out of one of these places and looking for some operational experience.

And because you see in the data that works.

[00:28:42] Maria Wich-Vila: And they’re doing themselves a service not only in terms of enhancing their admissions chances, but even just in terms of determining, what do I want to do with my career? If I do eventually want to go into industry, what functional role do I want to have?

What industry do I want to work in? So it’s, it actually benefits them in the long term to do that as well, even if they don’t go to business school. I think those secondments and externships and second job, post consulting jobs are extremely valuable. Totally agree with you.

[00:29:06] Caroline Diarte Edwards: And I’m sure they also bring more to the classroom as well.

I would think that’s also why Stanford is selecting some of those candidates, because not only have they worked at McKinsey, but they’ve also led a non profit in Africa or worked in private equity or whatever it is. So they have much more breadth that they can bring to the classroom. And I think that It’s seen as a very valuable contribution

[00:29:29] John Byrne: in Heidi.

Did you see that? The majority of the candidates to examined actually did work in more than one place, right?

[00:29:37] Heidi Hillis: Yes, most of them did. There were very few that, you see working at one place. And I would say that those are people that would have really risen through the ranks.

Someone who’s worked at Walmart and become, started in, I don’t know, in one state, but then to become a regional manager and things like that really are going to onto a global role. The people who have stayed at one place really have shown significant career progression within that.

And then the other people I think you do see a lot of movement. The big. The most typical would be from investment banking to private equity and then you do find in finance, there’s a little bit less kind of movement into other industries. You see a lot of people staying within finance, but within finance.

Yeah. Yeah. The other industries, especially consulting or other, tech, people are really moving into other places and it’s becoming, it is a little bit difficult. We have these categories that we’ve talked about, for example, healthcare, but it’s hard to categorize some of these companies.

Are they healthcare? Are they tech? There’s a lot of overlap. And so everything’s a little bit of tech in something nowadays. So whether it’s finance and fintech or education and ed tech or health care and health tech, these are all merging and combining. It’s hard to categorize them.

[00:30:53] John Byrne: So looking at the data here I wonder if you’ve seen your old classmates in the sense that these new people are very much like the people you went to school with at Stanford. I

[00:31:05] Heidi Hillis: put this out and it’s really interesting to a lot of my classmates downloaded the report and read it. And a lot of them came back and said, oh, boy, I would never get in now.

It’s these people are super impressive. I think that you see a lot of. It’s just become more and more competitive. And I think that with more information and more people every year applying, it is becoming really difficult. I think that you do see a lot of, I am encouraged by the diversity part of it that you see still Stanford.

I feel like they do take risks on some really interesting profiles and candidates that maybe some other schools are less likely to do. And so that’s what does give me. A lot of hope when I get some kind of really nontraditional candidate who wants to, their dream school is Stanford. I feel like, I say all the time, there’s a 6 percent chance.

You’re going to get in, but there’s 100 percent chance. You won’t get in if you don’t apply. So you’ve got to, you got to give it a go. And that’s, the attitude that we take to it.

[00:32:04] John Byrne: Indeed. So for all of you out there read Heidi’s article on our site, it’s called who gets in and why exclusive research.

Into Stanford GSB and I’ll tell you one conclusion I have about this is that, man, if you really want to get into Stanford, you need a Sherpa, and and Heidi would be a great Sherpa for you because the, just the profiles of these folks, where they’ve been, what they’ve done, what they’ve accomplished in their early lives is so remarkable that To compete against, in this pool for a spot in the class you need every possible advantage you can get.

And and having an expert guide you through this trip probably would be a really big advantage. So Heidi, thank you for sharing your insights with us and the research, the very cool research.

[00:33:01] Heidi Hillis: Thank you

[00:33:03] John Byrne: and for all of you out there. Good luck. And if you want to go to Stanford, you got to check out this report.

Okay. It will inspire you to up your game, even if you are from Harvard, Stanford, Wharton, or wherever McKinsey, Bain, BCG, Goldman, Google, you want to look at this report and you want to really think about. What it will really take to get in. I think it will inspire you, motivate you to really put your best foot forward.

Thanks for listening. This is John Byrne with Poets& Quants.

Maria

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