MBA Admissions is a tough game.


A Harvard MBA & admissions expert has unlocked powerful
application secrets previously only available for thousands of dollars.

We've helped people just like you get into these business schools (AND YOU'RE NEXT!):

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You can get


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By moving some of the most time-intensive (expensive) elements of the admissions
consulting process into an on-demand, interactive tool, ApplicantLab saves you thousands of dollars.

Case Studies

No matter what your background is, we’ve helped someone just like you get into their dream school.

Click below to read stories of real people who have used ApplicantLab to successfully overcome their application weaknesses:

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Who's Behind It

ApplicantLab Founder
Maria Wich-Vila
ApplicantLab Founder
    • Harvard MBA with over a decade of admissions consulting experience
    • Volunteered for Harvard Business School's admissions office to provide free essay and interview advice for under-represented groups
    • Represented HBS at admissions events in Los Angeles
    • Princeton University alumni admissions interviewer


Our on-demand admissions guidance tool walks you through every step you need to get in, for unlimited schools.

Additional consulting services available


  • How does the ApplicantLab work?

    It’s an on-demand interactive service that takes the confusing MBA application process and breaks it down into strategic, manageable steps.

    It covers everything you need to submit your strongest application possible: strategy, essays, recommendations, resume, and interviews. 

  • How does the ApplicantLab save me time?

    The ApplicantLab saves you time in the following key ways: First, by providing you a logical workflow where each step strategically builds upon the last. You can stop going in circles and  know exactly how to move forward.

    Also, the advice is tailored to you, so you won’t waste time skimming long articles / watching long videos where much of the content might not apply to you.

    Finally, since the platform is available on-demand, you can work on it whenever you’d like, and not be bound to a consultant’s schedule / availability.

  • How can software help me write my essays? Won’t I just end up sounding like everyone else?

    Absolutely not. First of all, the exercises and advice in the Lab are tailored to your background, and to the schools that you’re applying to. Secondly, everyone has dramatically different stories to tell / ways they will prove leadership in their application. Finally, as we proceed through the writing exercises, you’ll be given multiple options for ways to make each essay uniquely yours.

    Our previous users were delighted with how the program walks a fine line between “guidance” and “individuality”.

  • Who is a good fit to be an ApplicantLab client?

    While the ApplicantLab provides incredible value for anyone who uses it, we’ve found that it works particularly well for people who are:

    • Self-starters: that same take-charge attitude you bring to your career will propel you here too.
    • Tech-lovers: you’re an early adopter who loves the way software has positively transformed so many other facets of your life.
    • Busy folks: since the online exercises are available on-demand, you can work on your schedule and at your own pace.

  • Why is it priced so reasonably?

    By going through the steps in the Lab, you’ll avoid tons of the usual mistakes applicants make. This means that the time needed to provide feedback is slashed in half.

    Since the entire process is SO much more efficient, we can give feedback more quickly, and we pass those savings on to you!

  • Is there a catch?

    Not a “catch” per se, but a requirement: that you go through the relevant platform modules first, before scheduling calls / sending us drafts.

    The only way we can offer advice in such a cost-effective way is if we work together as a team to streamline everything. If you send us an essay with a super-lame Career Vision, or a resume filled with tech jargon, we’ll know that you haven’t yet read the advice and will respectfully request that you do the Lab work first before sending us your stuff. Otherwise, we’d have to charge you $9,000, just like everyone else does :)

  • If the software is so great, then why do you offer packages with personal guidance?

    Honestly, the original plan was to ONLY offer self-guided software, and our beta users all did precisely that, with great results. However, when we began speaking to users this year, we realized that this concept is still so new that some people would feel more comfortable with more personal guidance.

  • If I purchase the additional guidance package, what is the turnaround time for feedback on my essays, resume, etc.?

    The industry standard is three business days; we will strive to beat that every time. We use digital work-flow tools that allow us to give feedback in much less time, so we can handle more clients quickly, without sacrificing quality.

  • Do you offer a money-back guarantee?

    Yes. Try the Lab for seven days and if you’re not satisfied, let us know why and we’ll refund your money.




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Take the first step in building your application!