Applying for an MBA?
Maximize your chances of getting in!

Build your strongest application possible,
for a fraction of the cost.

Created by a Harvard MBA with over a decade of admissions experience, ApplicantLab’s step-by-step admissions guidance software accelerates your

It will tell you how to best tell your story across the essays, recommendations, resume, and interviews.

  • Harbus News 2015-2016




Take the first step in building your application!

“I had been putting off writing my essays and felt overwhelmed because I felt like I had no story to tell.

ApplicantLab changed that.

I was accepted to my #1 choice, and my essays helped me win a FULL scholarship!”

- Angie

Former Applicantlab User

Our Promise

Our step-by-step online platform, developed by a Harvard MBA with over a decade of admissions experience, will help you:

Stop second-guessing yourself.
Know exactly where to start and what to do.


You don’t have to spend thousands of dollars to get world-class admissions advice.

Avoid mistakes

Shield yourself from the common pitfalls that defeat other candidates.

Not sure where to start with your application?
We can help!


Wish you had an expert admissions consultant to guide you every step of the way?

What if it were affordable?

And available 24/7?

Now there’s an app for that.

When an Admissions Consultant sits down with you, they’re first going to want to know about your career + academic background, to determine your candidacy’s strengths and weaknesses.

Then, you’ll figure out a winning “career vision”, which will guide your “Why MBA?” argument, as well as which experiences and strengths you (and your recommenders) will want to highlight.

Then, the essay-writing process begins in earnest, with brainstorming, outlining, and writing exercises for the essays, letters of recommendation, and resume.

ApplicantLab does all this online,
at an accessible price,
on your schedule

  • Strategize
  • Organize
  • Write
  • No Sweat

What You Get

The ApplicantLab admissions platform guides you, step by step, through everything you need to write a great application and maximize your changes of getting in:

See how it willl help you with your application!

Who's Behind It

ApplicantLab Founder
Maria Wich-Vila
ApplicantLab Founder
    • Harvard MBA with over a decade of admissions consulting experience
    • Volunteered for Harvard Business School's admissions office to provide free essay and interview advice for under-represented groups
    • Represented HBS at admissions events in Los Angeles
    • Princeton University alumni admissions interviewer

The HBS student newspaper, the Harbus,
recently interviewed Maria: click here to read it!

Try a free module and start building your application now!


Maximize your chances of getting in & accelerate your application process with our packages to fit every need.

All packages include access to our start-to-finish platform, which guides you through every step you need to craft and submit your strongest application possible. Our high-end packages cost far less than what comparable consultants charge, because the platform makes everything so much more efficient, and we pass the savings on to you.
On-Demand Admissions Guidance Tool


  • Step-by-step, start-to-finish guidance for unlimited schools – all for less than the cost of 1 hr of other expert consultants’ time.
  • Admissions strategy
  • Essay-writing
  • Recommendations
  • Resume
  • Interviews
Sign Up

Platform + 2 hours guidance

Most Popular


  • Get personalized feedback at key points in the process from an admissions expert.
  • Get the full on-demand platform, plus:
  • 2 half-hour calls (usually to set strategy & answer high-level questions)
  • 2 document reviews (usually 1 set of essays + 1 resume)
Sign Up
One School Comprehensive Package


  • Since the ApplicantLab platform cuts time needed in half, we can charge half of what others do, yet still provide world-class advice.
  • Get the full on-demand platform, plus:
  • 6 half-hour calls (more in-depth Q&A)
  • 8 document review sessions (usually 4 essay, 2 resume, and 2 recommendation reviews)
  • 2 one-hour mock interviews with feedback
Sign Up


How does the ApplicantLab work?

It’s an on-demand interactive service that takes the confusing MBA application process and breaks it down into strategic, manageable steps.

It covers everything you need to submit your strongest application possible: strategy, essays, recommendations, resume, and interviews. 

How does the ApplicantLab save me time?

The ApplicantLab saves you time in the following key ways: First, by providing you a logical workflow where each step strategically builds upon the last. You can stop going in circles and  know exactly how to move forward.

Also, the advice is tailored to you, so you won’t waste time skimming long articles / watching long videos where much of the content might not apply to you.

Finally, since the platform is available on-demand, you can work on it whenever you’d like, and not be bound to a consultant’s schedule / availability.

How can software help me write my essays? Won’t I just end up sounding like everyone else?

Absolutely not. First of all, the exercises and advice in the Lab are tailored to your background, and to the schools that you’re applying to. Secondly, everyone has dramatically different stories to tell / ways they will prove leadership in their application. Finally, as we proceed through the writing exercises, you’ll be given multiple options for ways to make each essay uniquely yours.

Our previous users were delighted with how the program walks a fine line between “guidance” and “individuality”.

Who is a good fit to be an ApplicantLab client?

While the ApplicantLab provides incredible value for anyone who uses it, we’ve found that it works particularly well for people who are:

  • Self-starters: that same take-charge attitude you bring to your career will propel you here too.
  • Tech-lovers: you’re an early adopter who loves the way software has positively transformed so many other facets of your life.
  • Busy folks: since the online exercises are available on-demand, you can work on your schedule and at your own pace.

Why is it priced so reasonably?

By going through the steps in the Lab, you’ll avoid tons of the usual mistakes applicants make. This means that the time needed to provide feedback is slashed in half.

Since the entire process is SO much more efficient, we can give feedback more quickly, and we pass those savings on to you!

Is there a catch?

Not a “catch” per se, but a requirement: that you go through the relevant platform modules first, before scheduling calls / sending us drafts.

The only way we can offer advice in such a cost-effective way is if we work together as a team to streamline everything. If you send us an essay with a super-lame Career Vision, or a resume filled with tech jargon, we’ll know that you haven’t yet read the advice and will respectfully request that you do the Lab work first before sending us your stuff. Otherwise, we’d have to charge you $9,000, just like everyone else does :)

If the software is so great, then why do you offer packages with personal guidance?

Honestly, the original plan was to ONLY offer self-guided software, and our beta users all did precisely that, with great results. However, when we began speaking to users this year, we realized that this concept is still so new that some people would feel more comfortable with more personal guidance.

If I buy the software tool, does that mean I HAVE to use you for feedback or can I use another admissions consulting firm?

You can ABSOLUTELY use another firm in tandem with the software. You’d still save a ton of money though, because now you’d only need to buy a few hours of their time vs. a full “comprehensive” package. Looking for firm referrals? We have a few favorites: ask us!

If I purchase the additional guidance package, what is the turnaround time for feedback on my essays, resume, etc.?

The industry standard is three business days; we will strive to beat that every time. We use digital work-flow tools that allow us to give feedback in much less time, so we can handle more clients quickly, without sacrificing quality.

Do you offer a money-back guarantee?

Yes. Try the Lab for seven days and if you’re not satisfied, let us know why and we’ll refund your money.

Take the first step in building your application!